Assessment of the scale and composition of the target audience
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Look up listenership, readership, or viewership in Wiktionary, the free dictionary.
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
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viewership in Wiktionary, the free dictionary. Audiencemeasurement calculates how many people are in an audience, usually in relation to radio listenership...
text or speech. In measuring mediated audience reception and feedback (a practice called audiencemeasurement), one can depend on opinion polls and ratings...
the Indian broadcasting NDTV filed a lawsuit against Television AudienceMeasurement (TAM), a joint venture of the former competitors Nielsen and Kantar...
Web AudienceMeasurement (WAM) is an audiencemeasurement and website analytics tool that measures Internet usage in India. The system, a joint effort...
tablets. This measurement data is essential to quantify audience consumption to set advertising pricing policies. ACR technology helps audiences retrieve information...
General audience may refer to: The public AudiencemeasurementAudience (meeting) General Audience or General Audiences, used in the motion picture content...
viewers), which makes it the world's largest television audiencemeasurement service. Its measurement system is based on a sample of 50,000+ "panel homes"...
Barb Audiences Ltd (formerly Broadcasters Audience Research Board) is a British organisation that compiles audiencemeasurement and television ratings...
Internet radio audiencemeasurement is any method used to determine the number of people listening to an Internet radio broadcast. This information is...
Headquartered in New York City, it is best known for the Nielsen ratings, an audiencemeasurement system of television viewership that for years has been the deciding...
(episode 1–23) : South Korea viewers per episode (millions) Source: Audiencemeasurement performed nationwide by Nielsen Korea. List of ratings (episode 24–73)...
Ask the audience on Who Wants to be a Millionaire? Conferences and events Executive decision making Continuing medical education ROI measurement and assessment...
Lovely Runner : South Korea viewers per episode (thousands) Source: Audiencemeasurement performed nationwide by Nielsen Korea. The song is performed by Byeon...
offerings include the MarketPulse, the National Food Survey, Web AudienceMeasurement (WAM), ITops, and I-Cube reports. With over 1200 employees, Kantar...
Midnight Studio : South Korea viewers per episode (thousands) Source: Audiencemeasurement performed nationwide by Nielsen Korea. Kang, Joo-il (January 18,...
Radio Joint Audience Research Limited (RAJAR; /ˈreɪdʒɑːr/) was established in 1992 to operate a single audiencemeasurement system for the radio industry...
Average minute audience (AMA) is a type of measurement that directly reflects the television audience size. It is calculated by averaging the number of...
in audiencemeasurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audiencemeasurements for...
Share of wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific...
An audiencemeasurement technique Target rating point, a metric used in marketing and advertising By national organisations that compile audience measurement...
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising...
A people meter is an audiencemeasurement tool used to measure the viewing habits of TV and cable audiences. The People Meter is a 'box', about the size...
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