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| Company type | Subsidiary |
|---|---|
| Founded | 1970 |
| Founder | Hindustan Thompson Associates |
| Headquarters | Mumbai, Maharashtra, India |
| Services | Research, business consulting and survey |
Number of employees | 1200 |
| Parent | Kantar Group |
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. It is headquartered in Mumbai, India and has operations in over 15 countries. IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network.[1]
Established in 1970, Kantar IMRB was modeled on the lines of the British Market Research Bureau. IMRB provides market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research. KANTAR IMRB’s syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and I-Cube reports.
With over 1200 employees, Kantar IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million.[2] As the oldest extant market research company in India, Kantar IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the 'Best Market Research Company' by industry body Market Research Society of India (MRSI) for several years.[3]
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing.[1]
By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
- ^ a b "Home". imrbint.com.
- ^ "The Hindu Business Line : MR looks for a makeover". Thehindubusinessline.in. 24 July 2003. Retrieved 7 March 2011.
- ^ "IMRB International Wins The Market Research Agency Of The Year Award For The Third Consecutive Time". Marketresearchworld.net. 8 October 2008. Retrieved 7 March 2011.