Web Audience Measurement (WAM) is an audience measurement and website analytics tool that measures Internet usage in India. The system, a joint effort of IMRB International and Internet and Mobile Association of India surveys over 6000 individuals across 8 metropolitan centers in India and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage.[1]
WAM uses audience measurement and is a continuous tracking panel study that provides cross sectional data on Internet usage segmented by gender, SEC and location.[2] This panel-based approach uses metering technology, design for an Indian context that tracks computers.
Web Rating Points factor multiple measures of Internet usage to provide a more comprehensive picture to web advertisers and attempts to standardize web analytics in India. The web analytics market in India is currently fragmented, with Comscore and Vizisense being IMRB's key competitors. Several discussions revolve around the difference between the numbers provided by all the competitors in the digital audience measurement space. Therefore, choosing the right measurement partner is imperative for media stakeholders.[3] This creates rifts between users of two different audience measurement tools.
^"IMRB launches Web audience measurement". Archived from the original on 2012-03-09. Retrieved 2023-10-31.
^Pahwa, Nikhil (3 November 2010). "Part 1: How IMRB's Web Audience Measurement Tracks Usage".
^"Audience Measurement Cocktails: Which one gets you the… HIGH?? - Webalue.com Communications - Posted in Advertising -". Archived from the original on 2011-07-02. Retrieved 2011-07-16.
and 25 Related for: Web audience measurement information
viewership in Wiktionary, the free dictionary. Audiencemeasurement calculates how many people are in an audience, usually in relation to radio listenership...
research offerings include the MarketPulse, the National Food Survey, WebAudienceMeasurement (WAM), ITops, and I-Cube reports. With over 1200 employees, Kantar...
machine for the execution of Prolog Web access management, a form of identity management Webaudiencemeasurement, a tool that measures Internet usage...
Internet radio audiencemeasurement is any method used to determine the number of people listening to an Internet radio broadcast. This information is...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process...
text or speech. In measuring mediated audience reception and feedback (a practice called audiencemeasurement), one can depend on opinion polls and ratings...
Headquartered in New York City, it is best known for the Nielsen ratings, an audiencemeasurement system of television viewership that for years has been the deciding...
presentation software. Systems for remote audiences may use telephones or web polls for audiences watching through television or the internet. Various names are...
An unusual unit of measurement is a unit of measurement that does not form part of a coherent system of measurement, especially because its exact quantity...
target audience if it's likely to be needed or worth any risks. Progressive enhancement is a strategy in web design that puts emphasis on web content...
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising...
as one of the measures for classifying the importance of a Wiki. Audiencemeasurement McBride, Carl (20 February 2009). "wikiFactor: a measure of the importance...
analysis of PPM data. Although the PPM delivers empirical, verifiable audiencemeasurement data, these results are sometimes at odds with the results generated...
The Privacy Sandbox is an initiative led by Google to create web standards for websites to access user information without compromising privacy. Its core...
2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore...
Share of Voice in advertising is a measurement model within advertising. Share of voice measures the percentage of media spending by a company compared...
of the series. Helluva Boss : U.S. viewers per episode (millions) Audiencemeasurement performed by Nielsen Media Research The viewership statistics in...
and information to a potentially large audience online at greatly reduced expense and time delay. Publishing a web page, a blog, or building a website involves...
provider of audiencemeasurement for main media. The methodology used by the official provider then becomes known as the industry currency in audience measurement...
Netflix. Luther : UK viewers per episode (millions) Audiencemeasurement performed by Broadcasters' Audience Research BoardBARB "BARB". BARB. Retrieved 28 May...
to receive a rough estimate of page views on web sites. There are also many other page view measurement tools available including open source ones as...
creations is the Nielsen ratings, an audiencemeasurement system that measures television, radio and newspaper audiences in their respective media markets...
context of measurement. Where mathematical fallacies are subtle mistakes in reasoning leading to invalid mathematical proofs, measurement fallacies are...
the Indian broadcasting NDTV filed a lawsuit against Television AudienceMeasurement (TAM), a joint venture of the former competitors Nielsen and Kantar...