Broadcast Audience Research Council India and function
Broadcast Audience Research Council India
Industry
Media
Founded
2010; 14 years ago (2010)
Headquarters
Mumbai, Maharashtra
,
India
Key people
Shashi Sinha (Chairman)
Nakul Chopra (CEO)
The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body.
It uses audio watermark technology to measure viewership of TV channels, and it also measures time-shifted viewing and simulcasts. The company was incorporated in 2010. It is based in Mumbai, India.[1]
It analyses the viewership habits of over 210 million TV households (891 million TV viewers),[2] which makes it the world's largest television audience measurement service.[3] Its measurement system is based on a sample of 50,000+ "panel homes", which will increase to 55,000 by 2023.[4] It launched its TV viewership measurement service in April 2015 covering the landscape of Urban India.[5] In October 2015, it started measuring all[clarification needed] India TV homes (TV viewers in urban and rural India)[6]
BARC India was planned and implemented as an alternative to TAM Media Research, the audience measurement system put in place by the information and insights firm Nielsen and Kantar Media[clarification needed], a WPP company.[7] It was set up according to guidelines of the Indian Ministry of Information & Broadcasting.[8]
Shashi Sinha has been elected as the chairman of BARC India. Shashi succeeds Punit Goenka who completed his tenure as chairman.
In August 2021, Nakul Chopra, the former chairman of the joint-industry body, returned as the CEO.[9][10] He took over from Sunil Lulla who had joined the organisation in 2019 following the exit of the founding CEO Partho Dasgupta.[11][12][13]
^"Broadcast Audience Research Council: Private Company Information - Bloomberg". bloomberg.com. Retrieved 8 September 2017.
^Barc
^"Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey". Indian Television Dot Com. 17 February 2017. Retrieved 15 October 2017.
^Malvania, Urvi (13 December 2018). "TV ratings provider BARC aims to have 50,000 panel homes, make use of AI". Business Standard India. Retrieved 14 December 2018.
^Kohli-Khandekar, Vanita (7 July 2015). "BARC's biggest achievement was getting the funding going: Partho Dasgupta". Business Standard India. Retrieved 15 October 2017.
^"BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta | Business Standard News". Business-standard.com. Retrieved 27 September 2016.
^Bansal, Shuchi (31 December 2015). "A milestone year for media". livemint.com/. Retrieved 8 September 2017.
^"Policy Guidelines for Television Rating Agencies in India". pib.nic.in. Retrieved 15 October 2017.
^"BARC India | People Behind BARC".
^"Nakul Chopra named CEO of BARC India - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 18 February 2022.
^Tewari, Saumya (22 October 2019). "Sunil Lulla appointed BARC India CEO". livemint.com. Retrieved 28 July 2020.
^"New BARC India CEO: Sunil Lulla replaces Partho Dasgupta as BARC India CEO". The Economic Times. Retrieved 28 July 2020.
^"Sunil Lulla appointed BARC India CEO after Partho Dasgupta resigns - Times of India". The Times of India. Retrieved 28 July 2020.
and 23 Related for: Broadcast Audience Research Council information
The BroadcastAudienceResearchCouncil (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers...
Measurement). In India, television ratings are collected by the BroadcastAudienceResearchCouncil. IRS (Indian Readership Survey) is the industry currency...
Nielsen Philippines – in the Philippines BroadcastAudienceResearchCouncil – in India Broadcasters' AudienceResearch Board – in the United Kingdom Nielsen...
name of the nation). As of 2 October 2020, according to the BroadcastAudienceResearchCouncil, Republic Bharat has the highest TV viewership among all...
by BARC (BroadcastAudienceResearchCouncil) for viewership manipulation in a TRP scam. Between 4 and 5 April 2020, Aaj Tak had broadcast reports about...
Geographic Channel and Foxtel. The show was also featured in the BroadcastAudienceResearchCouncil India report and the content increased the viewership for...
symbol of Barclays on the London Stock Exchange BroadcastAudienceResearchCouncil, television audience measurement service in India Barque BARC speeder...
registered a television rating point of 19.62 according to BroadcastAudienceResearchCouncil, becoming the 11th most viewed film. On the same day, Malayalam-language...
Saturday, 30th October 2021 To Friday, 5th November 2021". BroadcastAudienceResearchCouncil. Archived from the original on 16 November 2021. Retrieved...
Saturday, 12th December 2020 To Friday, 18th December 2020". BroadcastAudienceResearchCouncil. Archived from the original on 31 December 2020. Official...
according BroadcastAudienceResearchCouncil ratings, with 8.1 million impressions. According to the reports published by the BroadcastAudienceResearch Council...
monopoly in the television ratings market in India till 2015. BroadcastAudienceResearchCouncil (BARC India) was being propelled as an alternate TV viewership...
the former CEO of the Broadcast Audience ResearchCouncil, Partho Dasgupta, had collaborated with broadcast channels to advertise misleading viewership...
featuring the lead cast and director, broadcast before the premiere. According to the BroadcastAudienceResearchCouncil, Sairat garnered a TRP rating of...
within one day as compared to TAM's timeline of one week. BroadcastAudienceResearchCouncil (BARC) India is an industry body set up to design, commission...
Republic TV executive editor Arnab Goswami and former CEO of BroadcastAudienceResearchCouncil (BARC) Partho Dasgupta, which were leaked into the public...
practice of audience measurement methodology. It was shut down in 2017. The CRE identified specific methodological research projects, selected research providers...
provided by one companies in Tamil Nadu and Pondicherry: BroadcastAudienceResearchCouncil. The company was incorporated in 2010. It is based in Mumbai...
registered a television rating point of 12.75 according to BroadcastAudienceResearchCouncil, becoming the Varun Tej'a most viewed film. The Hindi dubbed...
According to the data on television rating points of the BroadcastAudienceResearchCouncil (BARC), the channel became the second most popular news channel...
Global Information