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Average minute audience (AMA) is a type of measurement that directly reflects the television audience size. It is calculated by averaging the number of viewers for each minute of programming throughout the event. It is commonly used by broadcasters, advertisers, and researchers to evaluate the performance and popularity of TV content.
AMA can vary depending on the target group, but generally the higher the value, the greater the popularity of the program. Target groups could include age, gender, ethnicity, religion, or any combination of these. AMA can also be reported for different time periods, such as live, same-day, or delayed viewing. The term "average minute audience" is a standard metric used in television audience measurement.
According to Nielsen Media Research, it is defined as "the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration."[1] It reflects the average size of the audience on a minute-by-minute basis throughout the length of a program.[2] It is often used to compare the viewership of different programs or events, such as sports leagues or awards shows.
^Porter, Rick (2019-10-05). "TV Long View: A Guide to the Ever-Expanding World of Ratings Data". The Hollywood Reporter. Retrieved 2023-09-26.
^"Definition of average audience (AA) rating".
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