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Volkswagen advertising information


Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods.

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Volkswagen advertising

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Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods. In 1949, William Bernbach, along with colleagues...

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Volkswagen

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Ganz developed the Standard Superior (going as far as advertising it as the "German Volkswagen"). In Germany, the company Hanomag mass-produced the 2/10...

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Volkswagen Type 3

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The Volkswagen Type 3 is a compact car manufactured and marketed by Volkswagen from 1961 to 1973. Introduced at the 1961 Frankfurt International Motor...

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Think Small

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Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small...

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Volkswagen Group of America

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won Volkswagen's American advertising account - fourteen years after Deutsch had tried for VW's advertising business against Arnold Advertising. On September...

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VDub

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an American advertising campaign used by Volkswagen during 2006 for the Volkswagen GTI. Intended to parody MTV's Pimp My Ride, advertising agency Crispin...

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Volkswagen Touareg

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The Volkswagen Touareg (German pronunciation: [ˈtuːaʁɛk]) is a car produced by German automaker Volkswagen Group since 2002 at the Volkswagen Bratislava...

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Volkswagen Jetta

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wind), Volkswagen Bora (after bora), and Volkswagen Scirocco (after sirocco). A 2013 report by former VW advertising copywriter Bertel Schmitt, said that...

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Volkswagen emissions scandal

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The Volkswagen emissions scandal, sometimes known as Dieselgate or Emissionsgate, began in September 2015, when the United States Environmental Protection...

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Volkswagen Citi Golf

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The Volkswagen Citi Golf is a right-hand drive 5-door hatchback manufactured and marketed by Volkswagen in South Africa from 1984 to 2009 as a facelifted...

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Wilco

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several songs from the Sky Blue Sky recording sessions for use in a Volkswagen advertising campaign. The move was criticized by both critics and fans; Wilco...

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Planned obsolescence

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fact, the concept was so widely recognized that in 1959 Volkswagen mocked it in an advertising campaign. While acknowledging the widespread use of planned...

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William Bernbach

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our competitors." Advertising management Creative brief Marketing communications Volkswagen advertising "Race & Ethnicity in Advertising—America in the 20th...

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Volkswagen Beetle in Mexico

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The Volkswagen Beetle was introduced to Mexico in March 1954, inside the exhibition "Alemania y su Industria" (Germany and its Industry). Four different...

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Volkswagen Westmoreland Assembly

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Volkswagen Westmoreland Assembly (Pennsylvania) Volkswagen Westmoreland Assembly was a manufacturing complex located 35 miles (56 km) southeast of Pittsburgh...

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Volkswagen Country Buggy

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The Volkswagen Country Buggy is a small utility vehicle designed and built by Volkswagen in Australia. It used parts from the existing Type 1 and Type...

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List of German expressions in English

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all trades) Fahrvergnügen – "driving pleasure"; introduced in a Volkswagen advertising campaign Fremdscham, "vicarious shame", the shame felt for the behavior...

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List of American advertising characters

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notable nationally exposed mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent. Contents...

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DDB Worldwide

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Small series of Volkswagen advertisements, which was voted the No. 1 campaign of all time in Advertising Age's 1999 The Century of Advertising. In 1959, the...

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Grey Global Group

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Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M. The company has won 10 Cannes...

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History of advertising

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The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily...

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DDB Mudra

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Gulf Oil, and Volkswagen. Mudra Ahmedabad was founded by A.G Krishnamurthy on 25 March 1980 as an offshoot of Reliance Industries' advertising division. Initially...

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Volkswagen controversies

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criticising Volkswagen's opposition to legislation requiring tighter controls on CO2 emissions and energy efficiency, and launched an advertising campaign...

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Audi

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vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide...

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