William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
WilliamBernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international...
000 people. Juan Valdez was designed by the DDB advertising founder WilliamBernbach in 1958 to promote coffee in the US. Juan Valdez was initially portrayed...
Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best...
Reinhard and John Bernbach (son of WilliamBernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper...
"Think Small" and "Lemon" ads for Volkswagen under the supervision of WilliamBernbach. The "Think Small" ad was voted the No. 1 campaign of all time in Advertising...
in 1949 when Dane co-founded Doyle Dane Bernbach (DDB) with James Doyle, and Doyle's friend, WilliamBernbach. When DDB, then considered a firm handling...
advertising agencies. David Abbott, founder of Abbott Mead Vickers BBDO WilliamBernbach, founder of DDB Worldwide Marcel Bleustein-Blanchet founder of Publicis...
Dane Bernbach (now DDB Worldwide). In her 2002 book, A Big Life in Advertising, Berg cited DDB partners James Edwin Doyle, Maxwell Dane, and William Bernbach...
public relations and propaganda WilliamBernbach (1911–1982), co-founder of international advertising agency Doyle Dane Bernbach (now DDB Worldwide Communications...
Secret deodorant. Carl J. Ally Bruce Barton Ted Bates Howard H. Bell WilliamBernbach Marcel Bleustein-Blanchet Neil H. Borden Bonin Bough John S. Bowen...
advertising methods. In 1949, WilliamBernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising...
agency to use mass media (i.e. telegraph) in a promotional campaign WilliamBernbach (1911–1982) – promoted the idea that the creative execution is just...
1976) 1908 – Gene Raymond, American actor and pilot (d. 1998) 1911 – WilliamBernbach, American advertiser, co-founded DDB Worldwide (d. 1982) 1912 – Claire...
relations for ad agency Doyle Dane Bernbach, ending as vice president. Later, she punctured the reputation of WilliamBernbach by writing about him from an...
supplement to Harper’s Bazaar). 1949 also saw the launch of Doyle Dane Bernbach, the agency that would spark advertising’s creative revolution. While Helburn...
Advertising in 1947 writing fashion promotion, where she first worked for WilliamBernbach. When he and Ned Doyle left Grey in 1949 to start their eponymous agency...
1964) to the age of 85. Born: WilliamBernbach, American advertising executive and co-founder of Doyle Dayne Bernbach; in New York City (d. 1982); Bert...
produced by DDB in July 1964. It was a requirement of the casting that actor William Bogert be a Republican. While Bogert was performing a script rather than...
for Paul Rand at the William Weintraub Agency, and Rand suggested he take a job at Grey Advertising. There, he met Bill Bernbach, Ned Doyle, Bob Gage...
Needham, Harper Worldwide, and in 1986 the company combined with Doyle Dane Bernbach and BBDO to form Omnicom, a global holding company of marketing communications...
Taylor Nelson Sofres Young & Rubicam J Walter Thompson . P. T. Barnum Bill Bernbach Leo Burnett Fairfax M. Cone Claude C. Hopkins Allan Johnston Albert Lasker...
famous advertising campaigns by New York advertising agency Doyle, Dane Bernbach.[citation needed] Led by art director Helmut Krone, and copywriters Julian...
Adman". Time. March 31, 1958. Retrieved 2007-05-28. [dead link] "Doyle Dane Bernbach". Retrieved 2007-05-28. "El Al, the Israeli Airline". US Centennial of...
accuracy of word recognition". Attention and Performance. 6: 583–612. Bernbach, H. A. (1967). "Decision processes in memory". Psychological Review. 74...
who was an executive secretary at the advertising agency Doyle, Dane & Bernbach. The New York Subways Advertising Company "redirected the contest to reflect...
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