The most popular variant of the Think Small advertisement features a bare background, with only the VW Beetle in view to shift the reader's focus to the vehicle immediately.
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig[1] at the Doyle Dane Bernbach (DDB) agency in 1959.[2][3][4] Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age,[3] in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today."[5]
^"Origin Story"
^"Ad Age Advertising Century: Top 100 Campaigns". adage.com. Crain Communications Inc. March 29, 1999.
^ ab"Top 100 Advertising Campaigns". Ad Age. Retrieved July 15, 2010.
^Kabourek, Sarah. "Game-changing ads". CNN.
^"Top ad campaign of century? VW Beetle, of course". Portland Business Journal. Retrieved July 15, 2010.
ThinkSmall was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small...
Grande's "God Is a Woman" music video, she sits in the Thinker pose while being attacked by small angry men. They throw into them words taken from the book...
and other far-right think tanks appeared in the Netherlands. After 1945, the number of policy institutes increased, with many small new ones forming to...
(2023-06-09). "After 'La Bebé,' Yng Lvcas Wants to Lead Mexico's Reggaeton Movement: 'I Can't ThinkSmall'". Rolling Stone. Retrieved 2023-07-01. v t e...
The ThinkPad E Series (formerly ThinkPad Edge) is a notebook computer series introduced in 2010 by Lenovo. It is marketed to small and medium-sized businesses...
random used-book vending machine—I think I am in love.” In 2021, musician Jack White, a Biblio-Mat fan, commissioned Small to build a “token-operated lucky...
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles...
console, with the text "Think" printed on an aluminum plate. For decades IBM had also distributed small notepads with the word "THINK" emblazoned on their...
have revolutionized advertising. Notable campaigns included the 1959 ThinkSmall series of Volkswagen advertisements, which was voted the No. 1 campaign...
Think Global was a Norwegian electric car manufacturer located in Bærum, which manufactured cars under the TH!NK brand. Production of the Think City was...
created the legendary "ThinkSmall" and "Lemon" ads for Volkswagen under the supervision of William Bernbach. The "ThinkSmall" ad was voted the No. 1...
ThinkBook is a line of business-oriented laptop computers and tablets designed, developed and marketed by Lenovo aimed at small businesses. The ThinkBook...
Sometimes I Think About Dying is a 2023 American romantic comedy-drama film directed by Rachel Lambert, written by Kevin Armento, Stefanie Abel Horowitz...
Retrieved February 26, 2015. US5745759 Hildebrand, Dan (6 June 1997). "ThinkSmall. (The 1.44M Web Challenge)". marc.info. "How we did it!". Archived from...
from traditional tower, to small form factor, and all-in-ones (AIOs). In 2003, IBM redesigned and re-launched their ThinkCentre product line. The first...
The Think City (stylized as the TH!NK City) is an electric city car that was produced by Norwegian carmaker Think Global, and production partner Valmet...
1959 "ThinkSmall" ad) were voted the No. 1 campaign of all time in Advertising Age's 1999 The Century of Advertising. Following the success of "Think Small"...
act, it contains provisions applying to small firms, directed at governments and institutions to "thinksmall first" when establishing policy and law...
companies in 2012 and from 2014 to 2020. Think Company was listed as one of The Philadelphia 100 by the Wharton Small Business Development Center, The Entrepreneurs'...
2010. Senior, Norah (18 November 2013). "Small businesses need to see exporting as a viable option and 'think global'". The Guardian. Retrieved 11 July...
anglers. Because they have an unforked tail, many people mistakenly thinksmall flathead catfish are bullheads. Both have the squared tail, and can have...
buyers to "thinksmall." Prompted by the British government for exports, Ford was one of the first companies to try and sell inexpensive small cars in volume...
Retrieved 12 March 2019. Planer, Nigel (9 September 2000). "Walk tall, thinksmall". The Daily Telegraph. Retrieved 18 June 2014. van der Vat, Dan; Whitby...
Small data is what we used to think of as data. The only way to comprehend Big data is to reduce the data into small, visually-appealing objects representing...
constructive opinions. Some methods that have been used to counteract group think in the past is selecting teams from more diverse backgrounds, and even mixing...
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