For a complete overview of the Volkswagen Beetle, see Volkswagen Beetle.
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A Volkswagen Beetle taxi in Mexico City.
The Volkswagen Beetle was introduced to Mexico in March 1954,[1][2][3][4] inside the exhibition "Alemania y su Industria" (Germany and its Industry). Four different Volkswagen vehicles were brought to Mexico through Veracruz City for the first time. Those vehicles were: two Sedans 113 in "Export" trim, a convertible, and a VW Bus in luxury trim. Officially, the Bug/Beetle was named "Type I sedan" and the Bus was named "Type II station wagon", though variants included single and double cab pickups.
At that time, the Mexican car market was mostly characterized by American makes and models with large sizes and large engines, which made a huge contrast with the new German entrant. An exhibition was held in the Ciudad Universitaria in Mexico City; during this event, the vehicles were widely admired by the public. The Volkswagen Beetles displayed there were the model with the "oval window". Former Mexican president Lázaro Cárdenas made a trip from Michoacán, just to see this peculiar vehicle.[citation needed] The local press immediately published the news into eight columns under the title "The People's Man" with the "People's Car".
^Volkswagen de México Website "Nuestra Historia" ("Our History" in Spanish)
^Geocities.com History of Volkswagen in Mexico (in spanish)
^""Sedán dice adiós" ("Beetle says good bye") Projekto Motor Mexican magazine online article 01.08.2003 (in spanish)". Archived from the original on 2009-05-03. Retrieved 2009-04-12.
^"Movistar Store". store.movistar.com. Retrieved 21 February 2019.
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