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The Marketing Group PLC
Company type
Public
Traded as
FN Stockholm: TMG, DAX: 2MG
ISIN
GB00BYZX7449
Industry
Marketing
Advertising
Founded
May 2015; 9 years ago (May 2015)
Key people
Adam Graham (CEO)[1]
Number of employees
500 (2016)[2]
Website
ryvl.com
The Marketing Group is a global marketing network. It was incorporated in May 2015 and listed on Nasdaq First North Stockholm on 8 June 2016.[3] It is also cross-listed on the Frankfurt Stock Exchange.[4] Adam Graham is the CEO and Don Elgie is the Chairman.
The Group's service offering includes social media, content creation, events, public relations, e-learning, app development, game development, lead generation, sponsorship, TV production, branding, digital marketing, web and e-commerce and many other services.[5]
The company has locations in the United Kingdom, France, Germany, Singapore, the United States, Australia, and New Zealand.[6]
The Marketing Group is based on a buy-and-build strategy aimed at creating a global full service marketing network. The strategy, a variation on the traditional mergers and acquisitions roll-up, leverages the concept of economies of agglomeration and economies of scale. Currently, The Marketing Group comprises 18 wholly owned subsidiary brands which each retain a large degree of operational independence, are profitable and in growth phase.[7] It was the third largest acquirer in the marketing communications sector in 2016 with 16 deals, behind Dentsu Aegis Network and WPP plc.[8]
^"Ex-Weapon7 boss Adam Graham takes CEO job at Marketing Group". Campaign.
^"General Company Information". The Marketing Group.
^"Nasdaq Stockholm Welcomes The Marketing Group to First North". Globe Newswire.
^"The Marketing Group Announces Cross-Listing on the Frankfurt Stock Exchange". Reuters.
^"The Marketing Group reveals Q3 results". Mumbrella Asia.
^"RYVL". ryvl.com. Retrieved 2018-09-17.
^"The Marketing Group: Agglomeration on A Global Scale". Edison Investment Research.
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Global Information
