The Global Trap information

The Global Trap: Globalization and the Assault on Democracy and Prosperity
	First edition
Original title	Die Globalisierungsfalle: Der Angriff auf Demokratie und Wohlstand
Language	German
Subject	Globalisation ; Technology and society
Published	1996 Rowohlt Verlag
Publication place	Germany
Media type	Print (Paperback and Hardcover)
Pages	351 pp (first edition)

Die Globalisierungsfalle: Der Angriff auf Demokratie und Wohlstand is a 1996 non-fiction book by Hans-Peter Martin (born 1957 in Bregenz, Austria), and Harald Schumann (born 1957 in Kassel, Germany), that describes possible implications of current trends in globalization. It was published in English as The Global Trap: Globalization and the Assault on Democracy and Prosperity in 1997. At this time, both authors were editors of the news magazine Der Spiegel. From 1999 to 2014, Hans-Peter Martin, who is stated in the book to be one of just three journalists to be allowed to take part in all activities at the Fairmont convention, was a member of the European Parliament.

The book was a best-seller in the authors‘ native Austria and Germany^[1] and went on to be a worldwide bestseller with over 800,000 copies sold and translated into 27 languages.

In particular, the book is known for defining a possible "20/80 society". In this possible society of the 21st century, 20 percent of the working age population will be enough to keep the world economy going. The other 80 percent live on some form of welfare and are entertained with a concept called "tittytainment",^[2] which aims at keeping the 80 percent of frustrated citizens happy with a mixture of deadeningly predictable, lowest common denominator entertainment for the soul and nourishment for the body.

^ Hugh Aldersey-Williams (5 March 1998). "It's advertising, but not as we know it". The Independent. Archived from the original on 2022-06-18. Retrieved March 30, 2011. The new world of brands is not a pretty place according to The Global Trap: Civilisation and the Assault on Democracy and Prosperity, by Hans Peter Martin and Harald Schumann. The German best-seller outlines the scenario as companies react to new technology and globalisation. Ultimately, a few global brands will grow to dominate, driving down taxes, starving public services of funds. Nike is one of its principal villains.
^ "Workplace Faith". Retrieved 4 May 2014. Certain trends in society indicate that there could be several painful good-byes. In the book, in September 1995, there was an assembly of experienced world leaders in the famous Fairmont Hotel in San Francisco. Among them were Mikhail Gorbachev, George Bush, Margaret Thatcher, and George Shultz. There were also certain business magnates, key players in the IT field, as well as equally respected financiers and professors from Stanford, Harvard, and Oxford. This "global braintrust" predicted that just 20 percent of the world's workforce will be sufficient to keep world economy going. Just one-fifth of the workforce is needed. The pragmatists in the Fairmont Hotel summed up our future in the ration "20:80" and the phrase "tittitainment." In other words, 20 percent of the world's workforce will live a very active life, earn money, and have the capacity to be good consumers, regardless of which country they come from. But what about the rest, the other 80 percent? For them the future will be very different, as one of the leaders put it, "To have lunch - or be lunch!" Mr Abigniew Brzezinski, the former advisor to Jimmy Carter, coined the word "Tittitainment." This word is a combination between "entertainment" and "tits" - American slang word for female breasts. It describes the need for plenty of entertainment and enough food to keep the world's frustrated 80 percent in a good mood! What a world to live in! We could be describing the Roman Empire just before its fall.

[1] Hugh Aldersey-Williams (5 March 1998). "It's advertising, but not as we know it". The Independent. Archived from the original on 2022-06-18. Retrieved March 30, 2011. The new world of brands is not a pretty place according to The Global Trap: Civilisation and the Assault on Democracy and Prosperity, by Hans Peter Martin and Harald Schumann. The German best-seller outlines the scenario as companies react to new technology and globalisation. Ultimately, a few global brands will grow to dominate, driving down taxes, starving public services of funds. Nike is one of its principal villains.

[2] "Workplace Faith". Retrieved 4 May 2014. Certain trends in society indicate that there could be several painful good-byes. In the book, in September 1995, there was an assembly of experienced world leaders in the famous Fairmont Hotel in San Francisco. Among them were Mikhail Gorbachev, George Bush, Margaret Thatcher, and George Shultz. There were also certain business magnates, key players in the IT field, as well as equally respected financiers and professors from Stanford, Harvard, and Oxford. This "global braintrust" predicted that just 20 percent of the world's workforce will be sufficient to keep world economy going. Just one-fifth of the workforce is needed. The pragmatists in the Fairmont Hotel summed up our future in the ration "20:80" and the phrase "tittitainment." In other words, 20 percent of the world's workforce will live a very active life, earn money, and have the capacity to be good consumers, regardless of which country they come from. But what about the rest, the other 80 percent? For them the future will be very different, as one of the leaders put it, "To have lunch - or be lunch!" Mr Abigniew Brzezinski, the former advisor to Jimmy Carter, coined the word "Tittitainment." This word is a combination between "entertainment" and "tits" - American slang word for female breasts. It describes the need for plenty of entertainment and enough food to keep the world's frustrated 80 percent in a good mood! What a world to live in! We could be describing the Roman Empire just before its fall.

The Global Trap information

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First edition
Original title	Die Globalisierungsfalle: Der Angriff auf Demokratie und Wohlstand
Language	German
Subject	Globalisation Technology and society
Published	1996 Rowohlt Verlag
Publication place	Germany
Media type	Print (Paperback and Hardcover)
Pages	351 pp (first edition)