Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy.[1] In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.[2]
SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content".[3] Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.[4]
In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic,[5] while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic.[6]
^Tuten, Tracy; Solomon, Michael (2018). Social Media Marketing (4th ed.). London: SAGE Publications Ltd. pp. 229–230. ISBN 9781526423863.
^Sturgis, Ingrid (2014). "Social Media Optimization". In Harvey, Kerric (ed.). Encyclopedia of Social Media and Politics. Vol. 3. CQ Press. pp. 1167–1171.
^Bradley, S. V. (2015). Win the game of Google-opoly: Unlocking the secret strategy of search engines. Wiley. ISBN 9781119002581.
^Frick, T (2010). Return on engagement: Content, strategy and design techniques for digital marketing. Oxford: Focal. ISBN 9781136030253.
^Preston, Peter (July 31, 2016). "Print still has a future, and Le Monde can prove it. Aux armes, citoyens!". The Guardian.
^Smith, Mark (July 22, 2016). "So you think you chose to read this article?". BBC News.
and 29 Related for: Social media optimization information
Socialmediaoptimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service...
communications Internet marketing Socialmedia in the fashion industry SocialmediaoptimizationSocialmedia spam Social video marketing Visual marketing...
psychology of socialmedia users Socialmedia in education Socialmedia mining Socialmediaoptimization – Form of optimizationSocialmedia surgery – gathering...
optimization and mathematics. It encompasses the tools to formally represent, measure and model meaningful patterns from large-scale socialmedia data...
SocialFlow is a socialmediaoptimization platform for brands and publishers. The company uses data from Twitter firehose, proprietary algorithms, and...
This page is a timeline of socialmedia. Major launches, milestones, and other major events are included. (*) Such launches are not initial launches, but...
socialmediaoptimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce...
internet marketing Socialmediaoptimization – Form of optimization Splash screen – User interface element "Search Engine Optimization Terminology". 2016-07-15...
Social profiling is the process of constructing a socialmedia user's profile using his or her social data. In general, profiling refers to the data science...
correctly (and commonly) referred to as socialmediaoptimization. Many scholars ascribe the beginning of the field of social marketing to an article published...
name Socialmediaoptimization – Form of optimizationSocial profiling – Process of constructing a socialmedia user's profile using his or her social data...
digital marketing with more focus on Search Engine Optimization, Pay Per Click, SocialMediaOptimization etc. so that they can develop right content which...
category. As such, use of social bookmarking sites is an effective tool for search engine optimization and socialmediaoptimization for webmasters. Enterprise...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines...
A social networking service or SNS (sometimes called a social networking site) is a type of online socialmedia platform which people use to build social...
optimization problems. Compared with other bio-inspired global optimization algorithms that mimic natural evolution or animal behaviors, the social learning...
line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and socialmediaoptimization (SMO) to make...
by using another overlaying optimizer, a concept known as meta-optimization, or even fine-tuned during the optimization, e.g., by means of fuzzy logic...
better optimization in your local area you should also use sites like Yelp, Angie's List, LinkedIn, Local business directories, socialmedia channels...
relationship management, socialmedia marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer...
Combinatorial optimization is a subfield of mathematical optimization that consists of finding an optimal object from a finite set of objects, where the...
Corporate socialmedia is the use of socialmedia platforms, socialmedia communications and socialmedia marketing techniques by and within corporations...
discipline called search engine optimization with the difference that the only keyword is the person's name, and the optimization object is not necessary a...
Sprout Social is a socialmedia management software for businesses. Sprout is a tool intended to help brands communicate with customers across social channels...
action. SocialMedia Content – This type of content has to be the most compelling, engaging and viral in nature. Used for SocialmediaOptimization and Social...