Online identity management (OIM), also known as online image management, online personal branding, or personal reputation management (PRM), is a set of methods for generating a distinguished web presence of a person on the Internet. Online identity management also refers to identity exposure and identity disclosure, and has particularly developed in the management on online identity in social network services or online dating services.[1][2]
^Tufekci, Zeynep (2008). "Can You See Me Now? Audience and Disclosure Regulation in Online Social Network Sites". Bulletin of Science, Technology & Society. 28 (1): 20–36. CiteSeerX 10.1.1.468.6581. doi:10.1177/0270467607311484. S2CID 145666331.
^Siibak, A. (2007). "Casanova` s of the Virtual World. How Boys Present Themselves on Dating Websites". Young People at the Crossroads: 5th International Conference on Youth Research in Karelia; Petrozavodsk, Republic of Karelia, Russian Federation; September 1-5, 2006. (Eds.) M. Muukkonen& K. Sotkasiira. Joensuu University: Joensuun yliopisto. pp. 83–91. ISBN 978-952-219-020-8.
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