Social learning is a theory of learning process social behavior which proposes that new behaviors can be acquired by observing and imitating others. Albert Bandura[1] is known for studying this theory. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement.[2] In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist.[3] The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual.[1]
^ abBandura, Albert (1971). "Social Learning Theory" (PDF). General Learning Corporation. Archived from the original (PDF) on 24 October 2013. Retrieved 25 December 2013.
^Bandura, Albert (1963). Social learning and personality development. New York: Holt, Rinehart, and Winston.
^Renzetti, Claire; Curran, Daniel; Maier, Shana (2012). Women, Men, and Society. Pearson. pp. 78–79. ISBN 978-0205863693.
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