This article is about organization designed around social tools, social media, and social networks. For a business with a social objective, see social business.
The social business model is use of social media tools and social networking behavioral standards by businesses for communication with customers, suppliers, and others.
Combining social networking etiquette[1] (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust.[2]
^Brogan, Chris. [An Insider's Guide to Social Media Etiquette http://www.chrisbrogan.com/socialmediaetiquette/], ChrisBrogan.com. 24 February 2011.
^Burgess, Cheryl. [The Rise of the Employee Brand http://www.business2community.com/branding/the-rise-of-the-employee-brand-0140637], Business2Community. 1 March 2012.
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