McDonald's Tomato Salsa Crispy Chicken Wrap in Austria
The Snack Wrap is a menu item available at McDonald's in the United Kingdom and Canada. It consists of 100% white meat chicken breast (crispy or grilled), lettuce, shredded cheddar jack cheese, Monterey Jack cheese, and sauce (ranch, honey mustard or salsa roja), wrapped in a soft flour tortilla. It was created to serve as a snack to satisfy hunger between meals.[1]
It was officially launched in the United States in 2006, and was initially only available with crispy chicken and ranch sauce.[2] In early 2007, the option to substitute for grilled chicken and/or honey mustard sauce were made available. In some markets, salsa roja or Chipotle BBQ is also available.[3]
The Snack Wrap was developed as an attempt to create a new chicken item appealing to drive-through customers. The original wrap used the same meat as the Chicken Selects, allowing restaurants to cook batches of the chicken more frequently and provide a fresher product to customers.[4] The menu item was also introduced in order to take advantage of the growing demand for "snack-size", or smaller portion options.[4]
In 2016, the Snack Wrap was officially discontinued in the United States as a result of underwhelming sales and time-consuming construction, though individual franchises could still choose to sell them. However, as a result of menu simplification in 2020 due to the COVID-19 pandemic, the Snack Wrap was removed nationwide.[5]
A video posted to TikTok on April 7, 2022, showed a promotion for the Honey Mustard Snack Wrap, leading to the belief that the item was returning to stores in the United States on later that year. It was later proven to be a hoax.[6]
In December 2023, it was reported that it is returning in 2025 with under a new name of McCrispy Snack Wrap as part of the McCrispy products.[7][8]
^Steinhauer, Jennifer (2010-01-19). "Snacking Nation: When Did Grazing Take Over Our Children?". The New York Times. Archived from the original on 2018-02-23. Retrieved 2018-02-22.
^Luna, Nancy (2008-02-25). "KFC adds toasted copycat of McDonald's Snack Wrap". Orange County Register. Archived from the original on 2018-03-07. Retrieved 2018-03-06.
^Sterrett, David (2007-07-31). "McDonald's introduces another Snack Wrap". Crain's Chicago Business. Archived from the original on 2023-07-04. Retrieved 2018-03-06.
^ abAdamy, Janet (2007-01-30). "For McDonald's, It's a Wrap". The Wall Street Journal. Archived from the original on 2018-10-07. Retrieved 2018-10-07.
^Meisenzahl, Mary (May 5, 2022). "Why McDonald's got rid of the snack wrap — and why it's not coming back any time soon". Insider. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
^Stone, Lillian (April 20, 2022). "TikTok Is Leading You On About McDonald's Snack Wraps". The Takeout. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
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