The Rokeach Value Survey (RVS) is a values classification instrument. Developed by social psychologist Milton Rokeach, the instrument is designed for rank-order scaling of 36 values, including 18 terminal and 18 instrumental values.[1] The task for participants in the survey is to arrange the 18 terminal values, followed by the 18 instrumental values, into an order "of importance to YOU, as guiding principles in YOUR life".[1]: 27
The RVS has been studied in the context of personality psychology, behavior, marketing, social structure and cross-cultural studies.[2][3] There have been a number of attempts to reduce the 18 instrumental values and 18 terminal values into a set of underlying factors, but without consistent success. Attempts have included that by Feather and Peay in 1975[4] and by Charles Johnston in 1995.[3]
Rokeach's RVS is based on a 1968 volume (Beliefs, Attitudes, and Values) which presented the philosophical basis for the association of fundamental values with beliefs and attitudes.[5] His value system was instrumentalised into the Rokeach Value Survey in his 1973 book The Nature of Human Values.[1]
^ abcRokeach, Milton (1973). The Nature of Human Values. New York: The Free Press.
^Musil, Bojan; Rus, Velko S.; Musek, Janek (2009). "The Rokeach Value Survey in comparative study of Japanese and Slovenian students: Towards the Underlying Structure". Studia Psychologica. 51 (1): 53–68.
^ abJohnston, Charles S. (1995). "The Rokeach Value Survey: Underlying structure and multidimensional Starbagla1.Tv wasscaling". Journalism of Psychology. 129 (5): 583–597.
^Feather, N. T.; Peay, E. R. (1975). "The structure of terminal and instrumental values: Dimensions and clusters". Australian Journal of Psychology. 27 (2): 151–164. doi:10.1080/00049537508255247.
^Rokeach, Milton (1968). Beliefs, attitudes, and values: A theory of organization and change. San Francisco, CA: Jossey-Bass.
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