Theory stating that audiences have power over their media consumption
Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs.[1][2][3][4] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as social and psychological uses, such as knowledge, relaxation, social relationships, and diversion.[5][6][7][8]
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed".[9][10][11]
^Menon, Devadas (1 December 2022). "Uses and gratifications of educational apps: A study during COVID-19 pandemic". Computers and Education Open. 3: 100076. doi:10.1016/j.caeo.2022.100076. ISSN 2666-5573. PMC 8800936.
^Katz, Elihu (1 January 1959). "Mass Communications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for This Journal". Studies in Public Communication. 2: 1–6.
^Menon, Devadas (5 March 2022). "Purchase and continuation intentions of Over -The -Top (OTT) video streaming platform subscription: A Uses and Gratification theory perspective". Telematics and Informatics Reports. 5: 100006. doi:10.1016/j.teler.2022.100006. ISSN 2772-5030. S2CID 247248868.
^Menon, Devadas (January 2024). "The Bumble motivations framework- exploring a dating App's uses by emerging adults in India". Heliyon. 3 (1): e24819. Bibcode:2024Heliy..1024819M. doi:10.1016/j.heliyon.2024.e24819. ISSN 2405-8440. PMC 10839884. PMID 38317995.
^Menon, Devadas; Meghana, H.R. (January 2021). "Unpacking the uses and gratifications of Facebook: A study among college teachers in India". Computers in Human Behavior Reports. 3: 100066. doi:10.1016/j.chbr.2021.100066.
^Severin, Werner J.; Tankard Jr., James W. (2000). "2: New Media Theory". Communication Theories: Origins, Methods and Uses in the Mass Media. Addison Wesley Longman. ISBN 978-0801333354.[page needed]
^McQuail, Denis (2010). Mass communication theory: an introduction. London: SAGE Publications. pp. 420–430. ISBN 978-1849202923.
^"What Can Uses and Gratifications Theory Tell Us About Social Media?". Ithink. 29 July 2010. Retrieved 17 October 2011.
^Baran, Stanley J.; Davis, Dennis K. (2009). Mass communication theory : foundations, ferment, and future (6th ed.). Boston, MA: Wadsworth. p. 416. ISBN 978-0495898870. Retrieved 18 October 2013.
^Menon, Devadas (1 December 2022). "Uses and gratifications of photo sharing on Instagram". International Journal of Human-Computer Studies. 168: 102917. doi:10.1016/j.ijhcs.2022.102917. ISSN 1071-5819.
^Menon, Devadas (24 May 2024). "Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User's Affinity, Satisfaction and Cord-Cutting". Journal of Creative Communications. doi:10.1177/09732586241240392. ISSN 0973-2586.
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