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The term public diplomacy was first coined and used by Edmund Gullion in 1965 and the concept developed gradually.[1]: 528 More recently, the definition of public diplomacy differs according to different authors. Taehwan Kim in his article "Paradigm Shift in Diplomacy: A Conceptual Model for Korea's 'New Public Diplomacy'" defines it as "a diplomatic practice or field of academic research which includes non-conventional actors (such as NGOs or civil societies) to promote diplomacy of the people".[1]: 529 As the importance of public diplomacy increases, South Korea is putting more efforts to engage in the new trend of diplomacy. Muzaffar S. Abduazimov in his article "Public Diplomacy: Reappraising the South Korean Case through an Evolutionary Approach" presents four evolutionary periods of South Korean public diplomacy: origins (late 1940s–late 1980s), diversification (early 1990s), polycentrism (early 2000s), and institutionalization (2011–present).[2]
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^Abduazimov, Muzaffar S. (Autumn 2017). "Public Diplomacy: Reappraising the South Korean Case through an Evolutionary Approach". Korea Journal. 57 (3): 83–111. doi:10.25024/kj.2017.57.3.83.
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