In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (in contrast with hard power). It involves shaping the preferences of others through appeal and attraction. Soft power is non-coercive, using culture, political values, and foreign policies to enact change. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Information Age, "credibility is the scarcest resource".[1]
Nye popularised the term in his 1990 book, Bound to Lead: The Changing Nature of American Power.[2]
In this book he wrote: "when one country gets other countries to want what it wants might be called co-optive or soft power in contrast with the hard or command power of ordering others to do what it wants".[2] He further developed the concept in his 2004 book, Soft Power: The Means to Success in World Politics.[3]
^Nye, Joseph (8 May 2012). "China's Soft Power Deficit To catch up, its politics must unleash the many talents of its civil society". The Wall Street Journal. Retrieved 6 December 2014.
particularly in international politics), softpower is the ability to co-opt rather than coerce (in contrast with hard power). It involves shaping the preferences...
The softpower of China is the indirect and non-military influence of the People's Republic of China that can be observed outside the country around the...
ability to use softpower to achieve its objectives by influencing other actor's choices and populations’ views towards it. Qatar's softpower is mostly manifested...
Italian softpower, the capacity of Italy to influence other countries and cultures without using coercive means has evolved and changed over time with...
characteristically possess military and economic strength, as well as diplomatic and softpower influence, which may cause middle or small powers to consider the great...
well as diplomatic and softpower influence. Traditionally, superpowers are preeminent among the great powers. While a great power state is capable of exerting...
In international relations, the term smart power refers to the combination of hard power and softpower strategies. It is defined by the Center for Strategic...
economic power. Hard power contrasts with softpower, which comes from diplomacy, culture and history. According to Joseph Nye, hard power involves "the...
front-ends make use of a calibration table specifying the ramp shape for the power amplifier. Soft start Power gating Power sequencing Voltage scaling v t e...
Horrocks visualised the organisation as fighting an "information war" of softpower against Russian and Chinese international state media, including RT. As...
their ability to use softpower to attain their goals, as in the case of Egypt-Israeli rivalry in Africa. Characteristics of middle power diplomacy include:...
extending power over foreign nations, particularly through expansionism, employing both hard power (military and economic power) and softpower (diplomatic...
notable examples including CERN, the International Space Station, and ITER. Softpower, sometimes called "hearts and minds diplomacy", as defined by Joseph Nye...
its softpower, or hard power, in a bid for potential superpower.: 1:47 While traditional measures of power projection typically focus on hard power assets...
relationships with universities in the United States was presented as a form of "softpower." The impact of Qatari involvement has led to allegations that the funding...
for his roles in the original Off-Broadway musicals Here Lies Love and SoftPower, which premiered in 2013 and 2019, respectively. He made his Broadway...
kings of 'softpower': South Korea's BTS". France24. June 15, 2022. Retrieved July 1, 2022. Nye, Joseph S. Jr. (Autumn 1990). "SoftPower". Foreign Policy...
every year. Prominent Indians in STEM in USA Global spread of Indian softpower: Medical tourism in India Ayurveda Siddha medicine Yoga India - one of...
projection of state power in democratic countries, policies that cannot be described[by whom?] as either hard power or softpower.[need quotation to verify]...
SoftPower Records was a Scottish independent record label and online record shop based in Livingston, West Lothian and active from 2010 to 2016. It was...
Mercury Records, and on 7 April SoftPower was released. While maintaining a typically eclectic mix of styles, SoftPower was recorded as a pop album, with...
was named a Pulitzer Prize for Drama finalist twice for Fun Home and SoftPower. Her major works include Kimberly Akimbo; Fun Home; Caroline, or Change;...
influence. Confucius Institutes have been accused to be used as a form of "softpower" by the Chinese government, which spends approximately $10 billion a year...
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