Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."
^Denny, Stephen. Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Portfolio Hardcover, 2011, p. 86-89.
SergioZyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success...
in Massachusetts. According to Coca-Cola's chief marketing officer, SergioZyman, Tab Clear was released at the same time, as an intentional "kamikaze"...
executives commissioned a secret project headed by marketing vice president SergioZyman and Coca-Cola USA president Brian Dyson to create a new flavor for Coke...
this day. Fruitopia was a pet project of Coke's former marketing chief, SergioZyman. The company spent an initial marketing budget of $30 million, allowing...
co-owner of NHL's Florida Panthers SergioZyman (1945–), Mexican-American marketing executive, founder of the Zyman Group Herb Abramson (1916–1999), founder...
Goizueta rehired SergioZyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely...
published an interview with former Coca-Cola Chief Marketing Officer SergioZyman that stated the formation and subsequent failure of Tab Clear was a deliberate...
Jesse Jackson's PUSH campaign. At the height of the Cola Wars, marketer SergioZyman persuaded Coca-Cola executives to create and air commercials with Cosby...
July 23, 2001, issue of Time Magazine, he along with David Ogilvy and SergioZyman were heralded as “Great Pitchmen Over the Years.” Wunderman lectured...
executive SergioZyman whom stated that "unlike almost anyone else in her business, has an uncanny ability to retool the Madonna brand". Zyman also believes...
appreciated her ability to expand her brand, including marketing executive SergioZyman and author Armin Brott agreed in The End of Advertising as We Know It...
The End of Advertising As We Know It (with SergioZyman) Renovate Before Your Innovate (with SergioZyman) The Must-Have Customer (with Robert Gordman)...
Mayer Museum Moisés Saba, businessman; board member of various companies SergioZyman, marketing executive Brigitte Alexander, actress, director, author and...
February 12, 2020. "Business Digest". The New York Times, April 13, 1992 Zyman, Sergio. The End of Marketing as We Know It. Harper-Collins, 1999. ISBN 0-88730-983-6...
Sam Zamarripa (born 1952) – entrepreneur, author, and public official SergioZyman (born 1945) – marketing executive Gregorio Cortez (1875–1916) – Mexican-American...
have wondered which real-life company failure the movie is based on: SergioZyman's New Coke or Merck's launch and subsequent withdrawal of Vioxx." While...
Consumerism. University of Chicago Press. p. 175. ISBN 0-226-26012-7. Zyman, Sergio; Brott, Armin (2003). The End of Advertising as We Know It. John Wiley...
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