This article is about the beverage. For its manufacturer, see PepsiCo. For other uses, see Pepsi (disambiguation).
Pepsi
Type
Cola
Manufacturer
PepsiCo
Country of origin
United States
Region of origin
New Bern, North Carolina
Introduced
1893; 131 years ago (1893) (as Brad's Drink) 1898; 126 years ago (1898) (as Pepsi-Cola) 1961; 63 years ago (1961) (as Pepsi)
Color
Caramel E-150d
Variants
Diet Pepsi Pepsi Twist Pepsi Lime Pepsi Wild Cherry Crystal Pepsi Caffeine-Free Pepsi Pepsi-Cola Made with Real Sugar Pepsi Vanilla Pepsi Zero Sugar Pepsi Max Nitro Pepsi
Related products
Coca-Cola
RC Cola
Website
www.pepsi.com
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola;[1] the two share a long-standing rivalry in what has been called the "cola wars".[2]
Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, doubling sales by emphasizing its value.
The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the "Pepsi Number Fever" fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment.
Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry.
^"Much of the Global Beverage Industry Is Controlled by Coca Cola and Pepsi". Investopedia. Retrieved 2023-07-22.
^Bhasin, Kim. "COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars'". Business Insider. Retrieved 2023-11-08.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide...
PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola...
PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including the following: Pepsi Blue Chilled Cola, or simply Pepsi...
Pepsi Max (also known as Pepsi Zero Sugar and Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative...
Crystal Pepsi is a cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994 . Online grassroots revival...
Ball Arena (formerly known as Pepsi Center) is a multi-purpose indoor arena located in Denver, Colorado. It is situated at Speer Boulevard, a main thoroughfare...
Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, formerly...
an American former child actress, best known for being "The Pepsi Girl" in a series of Pepsi commercials, as Marie Alweather in Paulie, and her role as...
Pepsis (from Ancient Greek πέψι lit. pepsis meaning 'digestion, cooking') is a genus of spider wasps belonging to the family Pompilidae. Species within...
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at...
Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963...
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world,[citation needed] featuring...
The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the...
Delia Dueñas Smith (July 17, 1966 – May 31, 1985), better known as Pepsi Paloma, was a Filipino-American dancer and actress in the Philippines. She was...
Cranberry Crush PepsiPepsi Atom Diet PepsiPepsi Zero Sugar Pepsi Twist Pepsi Blue Pepsi Pink Pepsi Gold Pepsi Green Pepsi Black Pepsi White Pepsi Salty Watermelon...
Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi. The first incarnation of Pepsi Light was cola and lemon flavor...
Nitro Pepsi is a cola soft drink produced by PepsiCo. It is a nitrogen-infused version of Pepsi. The addition of nitrogen gas, instead of the usual carbon...
long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct...
PepsiAmericas, Inc. was the world's second-largest bottler of Pepsi-Cola products, under contract with product owner PepsiCo. PepsiAmericas also held...
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United...
Pepsi True (stylized as pepsi TRUE) is a cola-flavored carbonated soft drink. It is a variant of the Pepsi cola range and is sweetened with sugar and stevia...
website. The award is sometimes named after other varieties of Pepsi, such as Diet Pepsi and Pepsi Zero. The Pro Football Writers of America (PFWA) Rookie of...
The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area...
The Pepsi fruit juice flood was a flood of 176,000 barrels (28 million litres; 28,000 cubic meters; 7.4 million US gallons) of fruit and vegetable juices...
Pilk is a dirty soda which is made by combining Pepsi and milk. The concept of combining soda with dairy has existed for a long time. The ice cream float...
Helen "Pepsi" DeMacque-Crockett (born 10 December 1958) is a British pop singer, best known as a member of the Pepsi & Shirlie duo in the 1980s. Helen...
Marijuana Pepsi Vandyck (née Jackson) is an American educational professional. Vandyck earned her Ph.D. from Cardinal Stritch University in 2019 with...
Global Information