Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc.[1] Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time before exposure is put into action. Consumers recognize "marketing exposure" when the company creates and promotes a campaign. There are three types of marketing exposure: intensive, selective, and exclusive.[2]
^"Marketing Exposure Meaning & Definition".
^"Marketing Strategy." The IEBM Encyclopedia of Marketing. Ed. Michael J. Baker. London: International Thomson Business Press, 1999. 161-87. Print.
and 24 Related for: Marketing exposure information
Sometimes referred as Advertising Exposure, MarketingExposure is the degree to which a company’s target market is exposed to the company’s communications...
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy...
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...
Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers...
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities. Pomeranz...
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...
authorization to make a "reduced exposure" marketing claim, considering that switching completely from cigarettes to Iqos reduces exposure to harmful chemicals,...
programs now available for beginners. A website can provide significant marketingexposure for small businesses when marketed through the Internet and other...
advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. Adstock...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...
the company will benefit from major exposure to the residents. Rifle approach "Definition of Immersive Marketing | Advent". adventresults.com. Archived...
Sponsorship Marketing, Sports Affinity Marketing, Viral Marketing, Blog Marketing and Mobile Marketing all vary in terms of the time-specificity of exposure. Further...
"pacemaker," and manufacturers used the honor of providing the car as marketingexposure. During his tenure as Speedway president, Tony Hulman rode in the...
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the...
digital signage that can be installed at various locations to produce marketingexposure.[citation needed] When projecting images onto a completely flat screen...
response has become more successful in recent years due to internet exposure. Direct marketing via television (commonly referred to as DRTV) has two basic forms:...
more liability exposure to entities found negligent in their marketing methodologies harm-reduction design. Marketing mix Services marketing "What is Health...
employer branding as a subset of recruitment marketing, in addition to extending the reach and exposure of career opportunities through search engine...
Global Information