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Marketing ethics information


Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.

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Marketing ethics

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Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics. Marketing ethics is known to have...

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Business ethics

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Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical...

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Media ethics

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and content of the mass media, in particular journalism ethics and standards and marketing ethics; also the field of study concerned with this topic. In...

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Ethical marketing

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Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination...

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Social media marketing

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media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

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Islamic marketing

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Islamic Sharia when conducting production and marketing activities. The focus on ethics in Islamic marketing resulted in early Arabian merchants converting...

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Marketing

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Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

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Journal of Business Ethics

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Leadership and Ethics: Quantitative Analysis Marketing Ethics Organisational Behaviour and Business Ethics Philosophy and Business Ethics Philosophy and...

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Advertorial

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clearly disclosed, are the subject of controversy in journalism ethics and marketing ethics. Researchers have found that they often mislead readers who are...

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Youth marketing

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asked a range of questions regarding the ethics of youth marketing. The public opinion on youth marketing ethics according to this survey was mostly negative...

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Personal selling

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Brenkert- Marketing Ethics", [Book Review], Notre Dame Philosophical Reviews, 24 May 2009 Boone, L.E. and Kurtz, K.L., Contemporary Marketing, Stamford...

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Artificial intelligence marketing

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called algorithmic marketing. Ethics of Artificial Intelligence Marketing (AIM) is an evolving area of study and debate. AI ethics has overlapping idea...

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Drip marketing

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take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing...

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Business marketing

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Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...

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Public relations

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media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for...

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Outline of ethics

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Computer Ethics Engineering ethics Journalism ethics and standards Research ethics Internet research ethics Legal ethics Marketing ethics Media ethics Medical...

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Direct marketing

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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...

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Global marketing

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Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in...

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Guerrilla marketing

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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

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Macromarketing

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market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms...

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Social marketing

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Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements...

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Marketing management

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Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

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Sports marketing

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Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

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Diversity marketing

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Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

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