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Kantar Group Ltd.
Company type
Private limited company
Industry
Market research
Founded
1992 (as the Market Research, Insight and Consultancy division of WPP)
Headquarters
London, England, UK
Key people
Chris Jansen (CEO)[1][2]
Products
Market research Data investment Management consultancy
Owner
Bain Capital (60%) WPP Group (40%)
Subsidiaries
Vivvix[3]
Website
www.kantar.com
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public[4] opinion.
Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion.[5]
^"Chris Jansen to join Kantar as Group CEO".
^Bruell, Alexandra (July 2021). "WSJ News Exclusive | Kantar Hires Chris Jansen as Its New CEO". Wall Street Journal.
^"Vivvix | Home".
^"Simon Bailey joins Kantar UK as Senior Partner". consultancy.uk. 7 March 2023. Retrieved 14 May 2023.
^Graham, Megan (12 July 2019). "WPP will sell stake in market research unit to Bain Capital in deal valuing Kantar at $4 billion". CNBC. Retrieved 29 January 2022.
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valuable corporate brands in the world according to different estimates by KantarGroup, Interbrand, Brand Finance and Forbes. Factors that influence brand value...
company holdings include GroupM, Mindshare, Wavemaker and Essence. WPP's research insight and consulting companies include Kantar. Hogarth Worldwide is a...
continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company KantarGroup. Kantar Worldpanel has a team of...
countries. IMRB is a part of the KantarGroup, WPP’s research, insights, and consultancy network. Established in 1970, Kantar IMRB was modeled on the lines...
2021, and was subsequently renamed Cerner Enviza. Kantar Health was established in 2009 when KantarGroup restructured, following the acquisition of TNS...
of KantarGroup. In February 2009, KantarGroup merged TNS with Kantar Media Research International and now called Kantar Media. In June 2012, Kantar Media...
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities....
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experience Ipsos MKG Group GfK IMRB International RNB Research Eksen Research Datamonitor Dunnhumby Euromoney Ipsos MORI KantarGroup Mintel NUS Services...
pollster to The Mail on Sunday, Daily Mirror, Daily Record and Sky News KantarGroup YouGov Statistician Nate Silver of FiveThirtyEight maintains a list of...
climbed from 28% in February to 68% in March. In May 2023 a poll by the KantarGroup showed 64% believing France should support Ukraine financially and militarily...
Retailer commissioned the British Market Research Bureau (BMRB) (now: KantarGroup) to compile a chart, it was restricted to singles, and EPs disappeared...
Ipsos Group S.A. (French pronunciation: [Latin Pronunciation: ip.sos]; an acronym of Institut Public de Sondage d'Opinion Secteur) is a multinational...
200 offices in 90 markets. It was part of international advertising group WPP Group (NYSE: WPP). Wunderman Thompson was formed in 2018, when parent WPP...
2019. Retrieved 25 January 2018. "Revealed: the Kantar BrandZ Most Valuable Global Brands 2022". www.kantar.com. Retrieved 30 July 2022. Patrizio and James...
Dewey Square Group Essence Global FGS Global Glover Park Group Grey Global Group GTB Hill+Knowlton Strategies Hogarth Worldwide KantarGroup Landor Associates...
COVID-19 pandemic lockdowns. In January 2021, Finsbury, The Glover Park Group (GPG), and Hering Schuppener completed their merger and management buy-in...
2021. In February 2020 Crozier was appointed non-executive chairman of KantarGroup. In December 2021, he became chairman of BT, replacing Jan du Plessis...
official name for the whole group. In 1989, Martin Sorrell's WPP Group bought the Ogilvy Group, and in 1993 WPP created Kantar as an umbrella company for...
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