List of Australian and New Zealand advertising characters information
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Many advertising characters used as mascots and characters by companies in Australia and New Zealand are similar to those used in the United States and the United Kingdom. There are, however, quite a number that are unique to these two nations.
Many advertisements shown on New Zealand television are made in Australia, and many Australian and New Zealand companies operate similar businesses on both sides of the Tasman Sea. As such, there is considerable overlap in advertising characters and mascots found in the two countries.
The following is a list of notable mascots and characters created specifically for advertising purposes in Australia and New Zealand, listed alphabetically by the product they represent.
Product
Character
Years used
Notes
ANZ Bank (NZ)
The Sharma family
ca 2019–
ASB Bank (NZ)
Ira Goldstein
2000–2010
Played by American actor Steve Mellor
Bundaberg Rum (Aus)
Bundy R. Bear
1980s on radio
[1]
Campbell's Cash & Carry supermarkets (Aus)
Delilah
1980s–1990s
Chesdale Cheese (NZ)
Ches and Dale
1960s–1980s
[2] Don Couldrey and Robert Jenkins created Ches and Dale for agency Dormer Beck
Colgate Toothpaste (Aus & NZ)
Mrs Marsh
1970s–1980s
Commission for Financial Capability (NZ)
Sorted Mouse
2001–present
Cookie Time Cookies (NZ)
Cookie Muncher
at least the 1980s–present
Creamoata (cereal, NZ)
Sergeant Dan
1920s–1950s
Crimsafe (Aus & NZ)
Kimmy's dad
2010–present
[3][4]
Eta margarine & peanut butter (Aus)
Rita the Eta Eater
1970s–1980s
Eta peanut butter (NZ)
Eta Nut 1001
1960s–1980s
Expol Insulation (NZ)
Polly the Penguin
2000s-present
Four Square (grocery stores, NZ)
Mr. Four Square ("Cheeky Charlie")
since at least the 1960s
Frosty Boy ice cream (Aus & NZ)
Frosty Boy
since at least the 1960s
Griffins biscuits (NZ)
Cookie Bear
since at least the 1970s
[5] Don Donovan created Cookie Bear for the agency Carlton-Carruthers du Chateau. The famous “Dum-de-doo” was voiced by actor David Weatherly
Home Ice Cream (Aus)
Delivery Dan
1999–present
Home Timber & Hardware (Aus)
Rusty and Sandy
1993–present
Instant Kiwi (lottery scratch card, NZ)
Doug and Mexi-Doug
2008–present
Life. Be in it. (health campaign, Aus)
Norm
1975
Also aired in the United States
Melbourne Metropolitan Board of Works (Aus)
Wally
1980s
Mitre 10 Mega stores (NZ)
The Big Guy
2004–present
Mortein (insect spray, Aus)
Louie the Fly
1957–present
The Australian author Bryce Courtenay created Louie the Fly as a copywriter for the advertising agency McCann Erickson.[6] James Joseph White wrote the jingle, Geoffrey Morgan Pike created the animation and Louie was voiced by actor Ross Higgins.[7] Louie also in New Zealand since the 1980s
Nestle Milky Bar chocolate (Aust & NZ)
The Milky Bar Kid
1969-1990s
The ad used live actors until the 1990s when the Milky Bar Kid became animated. The first Milky Bar Kid was first played by Terry Brook in 1961 in the UK.[8] Over the years the Milky Bar Kid has been portrayed by many people including Australian actor Conrad Coleby.[9]
New Zealand Electoral Commission
Orange Guy
ante 2000
Nine Network
The Smiling Dot
1975
Used during the "Living Color" campaign
NRMA Insurance (Aus)
Wallace Fairweather
Mid-1990s
Radio in NSW & Victoria
Pak'nSave (NZ)
Stick Man[10]
since 2008[11]
Voiced by comedian Paul Ego[12]
Palmolive dishwashing liquid (Aus & NZ)
Madge
1971–1980s
Australian version based on US commercials, with Robina Beard playing Jan Miner's role
Pizza Hut delivery (Aus)
Dougie the Pizza Delivery Boy
1994–1997, 2002–present
Progressive Insurance (Australia)
Kitty, the Progressive Insurance Girl
2011–present
Australian counterpart of Progressive's Flo in the United States, with Holly Austin playing Stephanie Courtney's role
Sky (New Zealand) (NZ)
Bert Badger
2000s
Slip-Slop-Slap (health campaign, Aus)
Sid the Seagull
Debuted 1981
Smith's Chips (Aus)
Gobbledok
late 1980s–early 1990s
Sunny Queen Farms (Aus)
Sunny The Egg
2009–present
Supercheap Auto (Aus)
Steve Lenda
2003–present
Also used in NZ
Streets (ice cream) (Aus)
Paddle pop lion and Bubble O' Bill
2003–present
Also used in NZ
Telecom New Zealand
Spot
1991–1998[13]
Spot the dog's real name was Sandy, the name Spot was an acronym for Services and Products of Telecom.[14]
TVNZ
The Goodnight Kiwi
1981–1994
The minute-long Goodnight Kiwi clip was animated by Sam Harvey in 1981. Its last broadcast was in 1994.[15]
The Comedy Channel (Aus)
C'fer
c.1996–2003
Tiger Tea (NZ)
Tony the Tiger
1950s–1970s
Tip Top ice cream (NZ)
Moggy Man
1960s
Toyota Masterclass cars (NZ)
Ernie
c.2002–2007
Mr Toys Toyworld (Toy retailers) (Aus & NZ)
TW, The Toyworld Bear
since at least the 1980s
Last spotted at the Toyworld 40th birthday gala
Tuckerbag supermarkets (Aus)
Tucker Bag
1980s
Turners Automotive Group (NZ)
Tina from Turners
2021–present
played by Sieni Leo'o Olo
Yellow Pages (Aus)
Jan
2000–present
"Not happy, Jan!" led to 'Not happy, John!' campaign
Mr Whippy (Aus)
Mr Whippy
1962–present
XXXX (Aus)
Mr Fourex
1924–present
YoGo (Aus)
YoGo Gorilla
1990–present
^"Facebook". www.facebook.com. Retrieved 4 May 2024.
^Orsman, Bernard (17 August 2019). "Revealed: Classic TV Chesdale cheese ad created after smoking cannabis, copywriter says". NZ Herald. Retrieved 13 March 2023.
^"Reports" (PDF). adstandards.com.au.
^"At home with Roy Billing". 20 October 2012.
^"Bear and biscuits: When Cookie Bear was big". Retrieved 13 March 2023.
^Browne, Rachel (11 September 2011). "Louie finally told to buzz off after 50 years". Sydney Morning Herald. Retrieved 13 March 2023.
^Estera, Christine (2021). "Why the Louie the Fly Mortein ads created by late author Bryce Courtenay remains a favourite six decades later". Channel 9 News. Retrieved 13 March 2023.
^"Fact Friday: The Milkybar Kid". August 2021. Retrieved 13 March 2023.
^Jacob, Philip (30 March 2011). "Milkybar Kid thrown into the melting pot". Retrieved 13 March 2023.
^"Fair Go Ad Awards: PaknSave Stickman | News Video". tvnz.co.nz. Archived from the original on 20 May 2011.
^"The Man, the Stick, the Legend, stoppress.co.nz, Retrieved10 December 2023.
^"Comedians freestyle through laughs". The Southland Times (via Stuff.co.nz). 29 November 2012. Retrieved 7 May 2017.
^"Telecom Pays Tribute To Spot," scoop.co.nz, 31 August 2000. Retrieved 29 August 2012.
^"Spot the Telecom Jack Russell Terrier". 30 October 2016. Retrieved 26 April 2023.
^"Te Ara Goodnight Kiwi". Retrieved 14 March 2023.
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