Milford Sound, one of New Zealand's most popular tourist destinations.[1]
Hills above the Whanganui River
Bungee jumping has become a popular activity in the resort town of Queenstown.
Sea-kayaking from Hahei
Tourism in New Zealand comprised an important sector of the national economy – tourism directly contributed NZ$16.2 billion (or 5.8%) of the country's GDP in the year ended March 2019.[2] As of 2016[update] tourism supported 188,000 full-time-equivalent jobs (nearly 7.5% of New Zealand's workforce). The flow-on effects of tourism indirectly contributed a further 4.3% of GDP (or NZ$9.8 billion). Despite the country's geographical isolation, spending by international tourists accounted for 17.1% of New Zealand's export earnings (nearly NZ$12 billion). International and domestic tourism contributed, in total, NZ$34 billion to New Zealand's economy every year as of 2017[update].[3]
New Zealand markets itself abroad as a "clean, green" adventure-playground (Tourism New Zealand's main marketing slogan, "100% Pure New Zealand", reflects this), emphasising as typical tourist destinations nature areas such as Milford Sound, Abel Tasman National Park and the Tongariro Alpine Crossing; while activities such as bungee jumping or whale watching exemplify typical tourist attractions, marketed primarily to individual and small-group travellers. Australia provides by far the largest group of New Zealand's international tourists (about 45%), due to its close proximity (three to four hours by plane) and traditional good relations. Mainland China, the United States and the United Kingdom are the next three largest markets.
The Sky Tower, a popular attraction in Auckland, serves as an observation tower as well as featuring a revolving restaurant.[4]
The vast majority of international tourist arrivals to New Zealand come through Auckland Airport, which handled 11.5 million international passengers in 2019[update].[5] Two per cent of visitors arrived by sea as of 2009[update].[6] Many international tourists spend time in Auckland, Christchurch, Queenstown, Rotorua, and Wellington.[7] Other high-profile destinations include the Bay of Islands, the Waitomo Caves, Aoraki / Mount Cook, and Milford Sound. Many tourists travel considerable distances through the country during their stays, typically using coach lines or hired cars. Though some destinations have seasonal specialities (for winter sports, for example), New Zealand's southern-hemisphere location offers attractions for off-peak northern-hemisphere tourists chasing or avoiding certain seasons. In June 2018 the New Zealand government announced the imposition of a "tourist tax" of around NZ$25 to NZ$35 for international visitors, excluding Australians, many Pacific islanders, and young children. It planned to implement this taxation in 2019 through a newly proposed electronic travel-registration process.[8][9]
The interaction of the demands of international tourism and aspects of New Zealand's self-perceived national character (such as individualism and classless egalitarianism[10])
can entail contradictions.[11][improper synthesis?]
^"NZ tops Travellers' Choice Awards". Stuff Travel. May 2008. Retrieved 30 April 2010.
^"About the tourism industry". www.tourismnewzealand.com. Retrieved 24 May 2020.
^"About the industry". November 2017. Retrieved 26 November 2017.
^Sky Tower Official page - Retrieved 2009-07-04
^"Delivering for the future – Annual Report 2019" (PDF). Aucklandairport.co.nz. Auckland Airport. 2019. Retrieved 27 May 2022.
^"International visitors: total" (PDF). Ministry of Tourism. June 2009. Retrieved 7 June 2015.
^"Number of International Visitors who Stayed Overnight in Key NZ Places". Ministry of Economic Development. Archived from the original on 23 August 2011. Retrieved 15 May 2011.
^"New Zealand to launch £18 'tourist tax' for visitors entering the country". The Independent. Retrieved 26 June 2018. Applying to the majority of travellers, the tax would exclude infants under two years' old, Australian citizens, permanent residents, people from the Pacific Islands Forum countries and individuals on certain visas.
^
"New Zealand to tax tourists to visit – but Australians will get in free". the Guardian. Australian Associated Press. 14 June 2018. Retrieved 26 June 2018. [...] Australian citizens and permanent residents, people from Pacific Islands Forum countries and children under two will be exempt.
^
Smith, Thomas B. (1974). The New Zealand Bureaucrat. Wellington: Cheshire. p. 15. ISBN 9780701519179. Retrieved 15 June 2021. Observers of New Zealand's social system have contended that the most dominant cultural value in New Zealand is egalitarianism — the belief that one man is as good as any other, regardless of his position or status in the community.
^
Compare:
Tzanelli, Rodanthi (2013). "Heritage entropy? Cinematic pilrimage in New Zealand (2010)". Heritage in the Digital Era: Cinematic Tourism and the Activist Cause. Volume 93 of Routledge advances in sociology. Abingdon: Routledge. pp. 26–27. ISBN 9780415643801. Retrieved 15 June 2021. New Zealand's heritage entropy highlighted its distinctive national character or habitus. [...] Oscillating between ideological fixities and tourist liquidities [...], national habitus comprises the material, embodied and emotional complex of culturally situated attributes [...]. Today, New Zealand's national character is marketed in two seemingly conflicting ways: the first draws on Maori human and natural resources, producing a distinctive ecosystemic discourse that conflates ethic with natural capital; the second capitalizes on the cinematic genres of the LOTR and Narnia.
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