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Mirinda
Logo used since 2023
Product type
Orange drink
Owner
PepsiCo
Country
Spain
Introduced
1959; 65 years ago (1959) (de jure) 1 November 1959; 64 years ago (1959-11-01) (de facto)
Related brands
Fanta Crush
Markets
America (ex. Jamaica), Australia and Europe
Mirinda (/mɪˈrændə/mih-RAN-də) is a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".[1]
It is available in many fruit varieties, like orange, apple, strawberry, among others. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s.
American beverage company PepsiCo acquired the Mirinda brand in 1970[2] and markets it primarily outside the United States. It competes with The Coca-Cola Company's Fanta and Dr Pepper Snapple Group's Crush with flavour brands localized to individual countries. Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.
^Ellemberg, Enrique (23 January 2005). "89th Esperanto World Convention, Beijing, China. July 2004 (a01)". Archived from the original on 26 February 2005.
^"Produktseite "Mirinda"" (in German). PepsiCo Deutschland. 2012. Archived from the original on 31 March 2012. Mirinda kommt ursprünglich aus Spanien und wurde 1970 in das PepsiCo-Markenportfolio integriert. Für alle die es orangig-erfrischend lieben ist Mirinda der perfekte Durstlöscher. (Mirinda came originally from Spain and was integrated into the PepsiCo brand portfolio in 1970. For everyone who loves refreshing oranges, Mirinda is the perfect thirst quencher.)
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