MarketPulse is a continuous monthly tracking survey of household purchases in urban and rural India. Established in 1974, it is India's only household panel study that collects information about household purchases. Conducted by IMRB International's Media and Panel Group, it surveys over 70,000 households, 56,000 in urban India, and 14,000 in rural India and collects a variety of information on purchases in fast-moving consumer goods, finance and telecom.
One of the largest continuous tracking studies of its kind anywhere in the world, MarketPulse takes over 1200 field staff to administer the survey, and data is collected primarily through journal placements.[1] As a cross-sectional study that covers a variety of households across the SEC spectrum, with specialised panels for more affluent households.[2] It tracks purchase behavior across 60 different categories such as foods, beverages, personal care products and home care products.
The data from the tracking survey is widely used by companies such as GlaxoSmithKline, Reckitt Benckiser, Unilever, ITC, Marico, and Dabur[citation needed] and serves as an industry-wide benchmark of marketing performance, and helps companies estimate market share and future trends. [citation needed]
^"Welcome to IMRB".
^"'With all the new delivery platforms, we are at the doorstep of a very interesting phase' : Pradeep Hejmadi - Tam Media Research vice president". 24 April 2006.
MarketPulse is a continuous monthly tracking survey of household purchases in urban and rural India. Established in 1974, it is India's only household...
(2018-02-13). "Pulse raising: Grain legume market grows by 37 per cent in Europe - Meat substitutes have helped drive soaring market interest in pulses, or grain...
rural research. KANTAR IMRB’s syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and...
The Fiat Pulse is a subcompact crossover SUV produced by Fiat mainly for the Latin American market since 2021. It is also available as a performance model...
Healthy pulse pressure is around 40 mmHg. A pulse pressure that is consistently 60 mmHg or greater is likely to be associated with disease, and a pulse pressure...
Pulse oximetry is a noninvasive method for monitoring blood oxygen saturation. Peripheral oxygen saturation (SpO2) readings are typically within 2% accuracy...
as being far too large for 2019. According to Counterpoint Research's MarketPulse, it was the second best-selling and the most popular model globally for...
Archived from the original on 8 July 2011. Retrieved 20 February 2010. "MarketPulse - Complete Online Poker Industry Data". PokerListings.com. Retrieved...
Chargemaster Limited (branded as bp pulse, formerly BP Chargemaster, chargemaster, POLAR and Polar Plus) is a supplier of charging infrastructure for...
Steel Pulse are a roots reggae band from the Erdington area of Birmingham, England. They originally formed at Handsworth Wood Boys School, and were composed...
and declined to work with Masimo because it was not in the consumer market. Pulse oximetry uses two light emitting diodes (LEDs), one red and one infrared...
Retrieved 14 January 2023. "Samsung Securities to Enter into Global M&A Market - Pulse by Maeil Business News Korea". pulsenews.co.kr (in Korean). Retrieved...
Group's Pulse Candy: The sweet that has set the candy market'spulse racing - ET BrandEquity". ETBrandEquity.com. "DS Group's dairy arm eyes new markets, targets...
Management Market and Help Customers Proactively Combat Cyber Threats and Ransomware Attacks". www.ivanti.com. Retrieved 2021-08-02. "Check Your Pulse: Suspected...
April 5, 2011. Lim, Shawn, Stridsberg, Douglas (2014). "Feeling the Market'sPulse with Google Trends". International Federation of Technical Analysts...
Pulse 2 was an Independent Local Radio station serving Bradford, Kirklees and Calderdale areas from studios in Bradford, West Yorkshire, England. The...
Alibaba is expanding not only China's market but also markets outside China. The total addressable market for pulsed RF power semiconductor keeps increasing...
Did Forward Markets Commission's action spook the market?". 10 February 2015. Sanjana Yadav (22 September 2017). "Bloomberg TV MarketPulse NSEL's Settlement...
Pulsed electromagnetic field therapy (PEMFT, or PEMF therapy), also known as low field magnetic stimulation (LFMS) is the use of electromagnetic fields...
organized a group of former Digital Domain employees to create Pulse Evolution Corporation. Pulse Evolution Corporation is a globally recognized pioneer in...
and pulse export at the market. In August 2009, about 4000 tonnes of matpe, green mung, pigeon peas and chickpeas were traded daily. The market is the...
Hits Radio West Yorkshire, formerly Pulse 1, is an Independent Local Radio station based in Leeds, England, owned and operated by Bauer Media Audio UK...
the Texas Military Awards and decorations of the Texas Military "Texas MarketPulse". www.colliers.com/. Retrieved April 4, 2023. "Texas Military Department...
Global Information