Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018.[1] It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).[2][3] Google Ad Manager initially used a second-price auction format, before announcing that it would be replaced with a first-price auction format in March 2019.[4] Google Ad Manager is the free version of this online ad management software and it is recommended for small businesses. Google Ad Manager 360 is the paid version. Google Ad Manager does not require a minimum amount of impressions on individual active ads, but it does have a limit of 200 million impressions per month.[5] Google Ad Manager manages inventory for advertisers, publishers and ad servers. Advertisers are able to manage their inventory of ad creative, publishers are able to manage their ad space inventory, and ad servers can use the platform to determine which ad to serve and where to serve it.[6] Additionally, Google Ad Manager can use data collected from ad performance and ad space performance to make suggested optimizations to the user.[7] These optimizations suggest what the user could change to better reach the goals they have set for a particular campaign.
^"Introducing simpler brands and solutions for advertisers and publishers". Google. 2018-06-27. Retrieved 2018-07-27.
^Schonfeld, Erick (22 February 2010). "DART Is Now DoubleClick For Publishers, Google Ad Manager Gets Rebranded DFP Small Business". TechCrunch. Retrieved 21 November 2012.
^Marvin, Ginny (27 June 2018). "Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification". Search Engine Land. Retrieved 2019-11-20.
^Slefo, George P. (6 March 2019). "Google's ad manager will move to first-price auction". Ad Age. Retrieved 2019-11-20.
^Jankowska, Bea (2020-11-10). "Google Ad Manager VS Google Ad Manager 360 - Everything You Need to Know". Yieldbird. Retrieved 2021-10-16.
^Geradin, Damien; Katsifis, Dimitrios (2019-05-21). "Google's (Forgotten) Monopoly – Ad Technology Services on the Open Web". Rochester, NY. doi:10.2139/ssrn.3391913. S2CID 198591101. SSRN 3391913. {{cite journal}}: Cite journal requires |journal= (help)
^"Google Ad Manager: Everything You Need To Know". AdEspresso. 2020-08-31. Retrieved 2021-10-16.
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