Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems".[1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales. Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels."[1]
Glocalization represents the fusion of "globalization" and "localization," emphasizing the need for global entities to tailor their offerings to suit the unique characteristics of individual regions or communities.
Glocal, an adjective, by definition means "reflecting or characterized by both local and global considerations".[2] The term "glocal management" in a sense of "think globally, act locally" is used in the business strategies of companies, in particular by Japanese companies that are expanding overseas.[3]
^"glocal | Definition of glocal in English by Oxford Dictionaries". Oxford Dictionaries | English. Archived from the original on April 8, 2018. Retrieved 2018-03-10.
^Caves, R. W. (2004). Encyclopedia of the City. Routledge. p. 307.
forms of glocalization that are perceived as unbalanced and destructive to local cultural heritage. Additionally, the concept of glocalization has strong...
of social innovation;" However, they caution policy-makers that with glocalization, the rise of "'big data' offers unprecedentedly powerful tools but also...
represented in their local environment within the glocalized world. Ritzer further explains Glocalization as a relatively benign process that is closest...
adoption of elements of global culture to local cultures is known as glocalization or cultural heterogenization. Some scholars like Arjun Appadurai note...
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Subtitling Pre-editing Postediting Multimedia translation Localization Glocalization Internationalization and localization Language localization Video game...
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indicates it has many authors. He is also said to have coined the term glocalization in 1992. Roland Robertson (1970 Shocken Books ISBN 9780805233476) The...
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national holiday, mela, or eid. A festival constitutes typical cases of glocalization, as well as the high culture-low culture interrelationship. Next to...
Immigrants and Japanese Cuisine in the United States: a Case of Culinary Glocalization". The Globalization of Asian Cuisines. Springer. ISBN 9781137514080...
Retrieved 13 March 2019. Rao, Shakuntala (2010). ""I Need an Indian Touch": Glocalization and Bollywood Films". Journal of International and Intercultural Communication...
(August 31, 2017). "Webtoon as a New Korean Wave in the Process of Glocalization". Kritika Kultura (29). doi:10.13185/kk2017.02908. ISSN 2094-6937. "Popular...
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24, 2023). "K-pop industry aims for a bigger piece of pie through 'glocalization'". The Korea Herald. Retrieved December 15, 2023. Lee, Dan (May 30,...
tradition". In his view, borscht "is an almost perfect example of ... 'glocalization'—a phenomenon that is global in distribution but reflective of local...
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Development Ecologically sustainable development EarthCheck Global Map Glocalization Man and the Biosphere Programme Sustainable development goals (aka Agenda...
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space in art is deconstructed. The conditions and processes known as glocalization play an important role in recent forms of hybridity in the arts, since...
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