GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to BCG analysis, but somewhat more complicated. Like in BCG analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factorial. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures. The GE matrix helps a strategic business unit evaluate its overall strength.
Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. The GE multi factorial was first developed by McKinsey for General Electric in the 1970s.
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GEmultifactorialanalysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio...
both by the environment and by genetic factors are called multifactorial. Usually, multifactorial traits outside of illness result in what we see as continuous...
Choi J, Deng ZD, Appelbaum LG, Krystal AD, Lisanby SH (June 2014). "Multifactorial determinants of the neurocognitive effects of electroconvulsive therapy"...
The exact causes of autoimmune diseases remain unclear and are likely multifactorial, involving both genetic and environmental influences. While some diseases...
which are linked with worse disease outcome. Periodontal disease is multifactorial, and nutrition can significantly affect its prognosis. Studies have...
MA, Glassman GE, et al. (2020-05-26). "Platelet-rich plasma as a therapy for androgenic alopecia: a systematic review and meta-analysis". Journal of Dermatological...
caused by another condition). In some cases, cold agglutinin may be multifactorial which means that multiple environmental factors and genes likely interact...
now the evidence is preliminary. POTS is a complex disorder with a multifactorial etiology, and the diagnostics of POTS is challenging. POTS is most commonly...
social appearance, and multiple surgeries. Most clefts are polygenic and multifactorial in origin with many genetic and environmental factors contributing....
and young adult patients on chronic hemodialysis is associated with multifactorial markers of nutrition, inflammation, anaemia and dialysis dose, which...
which causes tearing (epiphora), is more frequently bilateral and multifactorial than in children without Down syndrome. Refractive error is more common...
gastrointestinal disorders can cause anemia. The mechanisms involved are multifactorial and not limited to malabsorption but mainly related to chronic intestinal...
exercise programs have limited effectiveness (approximately 25%). Even multifactorial interventions, which include extensive physical exercise, medication...
simple, Mendelian inheritance, and quantitative traits, with cumulative, multifactorial causes, increasing evidence suggests that human diseases exist on a...
notion of a "biopsychosocial model" is often used to underline the multifactorial nature of clinical impairment. In this notion the word model is not...
may just influence the timing of onset. Coeliac disease appears to be multifactorial, both in that more than one genetic factor can cause the disease and...
and occupational function occur. Complex regional pain syndrome is a multifactorial disorder with clinical features of neurogenic inflammation (inflammation...
microbiota that, in turn, elicit further immune responses. IBD is a multifactorial disease that is nonetheless driven in part by an exaggerated immune...
mechanisms that underlie the pathogenesis of vancomycin nephrotoxicity are multifactorial but include interstitial nephritis, tubular injury due to oxidative...
ulipristal acetate was tentatively explained by the combination of multifactorial events involving control of proliferation of the tumor cells, induction...
pp. 1091–3. ISBN 978-1-4522-6586-5. Keita SO, Kittles RA, Royal CD, Bonney GE, Furbert-Harris P, Dunston GM, et al. (2004). "Conceptualizing human variation"...
is no single cause of breast milk jaundice; rather, the causes are multifactorial and frequently debated in the literature. The causes of breast milk...
in 2017, roughly equivalent to 300 million people. The depression is multifactorial and has been on the increase due to societal pressure, genetic association...
tb00073.x. PMID 8804892. Dugmore CR, Rock WP (March 2004). "A multifactorialanalysis of factors associated with dental erosion". British Dental Journal...
vitamin B6 and vitamin B12, which depend on diet. Thrombosis is a multifactorial problem because there are often multiple reasons why a person might...
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