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Clothes for sale at a Zara store in Hong Kong
Part of a series on
Clothing and the environment
Environmental impact of fashion
Key issues
Cotton industry
Fast fashion
Fur trade
Global trade of secondhand clothing
Microplastics
Textile performance
By type
Cashmere
Fur farming
Leather
Sustainability
Anti-fashion
Biodegradable athletic footwear
Circular fashion
Clothing swap
Cotton recycling
Green textile
Organic cotton
Reconstructed clothing
Slow fashion
Sustainable fashion
Textile recycling
Sustainability of vintage fashion
Trashion
Zero-waste fashion
Related
RiverBlue
The True Cost
Environmental record of Nike
Ecological design
Laundry wastewater
Vintage clothing
Fashion portal
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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara,[1] all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
Fast fashion grew during the late 20th century as manufacturing of clothing became less expensive—the result of more efficient supply chains, new quick response manufacturing methods, and greater reliance on low-cost labor from the apparel manufacturing industries of South, Southeast, and East Asia, where women make up 85-90% of the garment workforce. Labor practices in fast fashion are often exploitative, and due to the gender concentration of the garment industry, women are more vulnerable.[2]
Fast fashion's environmental impact has also been the subject of controversy. The global fashion industry is responsible for 8–10% of global carbon emissions per year, to which fast fashion is a large contributor. The low cost of production, favoring synthetic materials, chemicals, and minimal pollution abatement measures have led to excess waste.[3]
^Cite error: The named reference Monroe2021 was invoked but never defined (see the help page).
^"Gender Based Violence in Garment Supply Chains". Global Labor Justice. Archived from the original on 13 April 2024. Retrieved 13 April 2024.
^Niinimäki, Kirsi; Peters, Greg; Dahlbo, Helena; Perry, Patsy; Rissanen, Timo; Gwilt, Alison (7 April 2020). "The environmental price of fast fashion". Nature Reviews Earth & Environment. 1 (4): 189–200. Bibcode:2020NRvEE...1..189N. doi:10.1038/s43017-020-0039-9. S2CID 215760302.
Fastfashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them...
Fastfashion is a term used to represent cheap, trendy clothing that is made to replicate higher end fashion trends. As of 2019, China remains the leading...
shop fastfashion, it is seen as unethical and a problem. Today, the speed of fastfashion is common across the whole industry as exclusive fashion replicates...
a rise in the consumption of fastfashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low cost appeal...
However, consumers tend to dispose of fastfashion products quickly, leading to environmental concerns. The fastfashion industry had an estimated worth of...
Fashion Nova is an American fastfashion retail company. The company primarily operates online, but it also has five brick-and-mortar locations. Fashion...
Slow fashion is an aspect of sustainable fashion and a concept describing the opposite to fastfashion, part of the "slow movement" advocating for clothing...
materials. Counter movements, such as slow fashion, have also developed as a response to the growth of fastfashion.[citation needed] The media plays a significant...
fastfashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion...
greenhouse gas emissions and plastic pollution. The rapid growth of fastfashion has led to around 80 billion items of clothing being consumed annually...
The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style...
sustainability began emerging at fashion weeks and grew popular across the next decade. Fashion weeks in recent years have reflected a faster "retail cycle" with "see...
Ally Fashion is an Australian women's fastfashion retailer. The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur...
and consumer trends. In the 2020s, many companies, including current fastfashion giants such as Shein and Temu, have been using social media platforms...
2023-04-28 "The Psychology of FastFashion: Exploring the Complex Emotions that FastFashion Evokes in Consumers". The Sustainable Fashion Forum. Archived from...
wear or fastfashion. There are different lines of work for designers in the fashion industry. Fashion designers that work full-time for one fashion house...
higher costs. Fashion shows showcase the new styles of the season. They are a walking art show and also guide the looks for the fastfashion stores who imitate...
a multinational fast-fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park...
Brandy Melville is an Italian clothing brand that markets fastfashion and accessories to teenage girls and young women. Though the company was established...
is a 2015 documentary film directed by Andrew Morgan that focuses on fastfashion. It discusses several aspects of the garment industry from production—mainly...
company headquartered in Arteixo, Galicia, Spain. Inditex, the biggest fastfashion group in the world, operates over 7,200 stores in 93 markets worldwide...
skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion...
Japanese casual wear designer, fast-fashion manufacturer and retailer. The company is a wholly owned subsidiary of Fast Retailing Co., Ltd. A Yamaguchi-based...
who primarily manufacture offshore, specifically in the fashion and textile industry. The Fast Fit philosophy centers on the sharing of 360-degree, annotatable...
and Edwardian eras. She has focused on the lack of quality in modern fastfashion. She is also known for sewing in Original Practice, the art of crafting...
fashion design industry, followed by France, Italy, the United Kingdom, Germany, and Japan. Apart from professional business attire, American fashion...
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