October 2008; 15 years ago (2008-10) in Nanjing, China
Founder
Sky Xu aka Chris Xu
Headquarters
112 Robinson Road,
Singapore
Key people
Quist Huang
Number of employees
10,000+
Parent
Roadget Business Pte Ltd
Subsidiaries
ROMWE
Website
shein.com
Footnotes / references [1][2]
Shein
Simplified Chinese
希音
Transcriptions
Standard Mandarin
Hanyu Pinyin
Xīyīn
Bopomofo
ㄒㄧ ㄧㄣ
Wade–Giles
Hsi1-yin1
Tongyong Pinyin
Si-yin
IPA
[ɕí.ín]
Shein (/ˈʃiːɪn/SHEE-In; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.
Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers.[3] The company was initially compared to a drop shipping business, as it was not involved in design and manufacturing, instead sourcing products from the wholesale clothing market in Guangzhou.[4][5] Beginning in 2012, Shein began to establish its own supply chain system, transforming itself into a fully integrated retailer.[5] The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers as of 2022.[6]
In 2022, the company fully moved its headquarters from China to Singapore for regulatory, international expansion, and financial reasons – while keeping its supply chains and warehouses in China.[7] In 2022, Shein generated US$24 billion in revenue, a sum almost as large as established retailers Zara and H&M.[6] Shein was valued at $100 billion after a funding round in April 2022.[8] According to Bloomberg Businessweek and others, Shein's business model has benefitted from the China–United States trade war, particularly in regards to tax advantages.[9] In recent years, Shein has found itself in the middle of trademark disputes, lawsuits involving competitors, product safety concerns, as well as accusations of tax evasion and being involved in labor law and human rights violations.[10]
^Lu, Shen. "The World's Most Anonymous CEO Is About to Take Center Stage". WSJ.
^"SHEIN". Retrieved 24 May 2023.
^Testa, Jessica (1 September 2022). "The People's Republic of Shein". The New York Times. ISSN 0362-4331. Retrieved 4 March 2023.
^"The Shady Labor Practices Underpinning Shein's Global Fashion Empire". Sixth Tone. 17 September 2021. Retrieved 17 July 2023.
^ abNguyen, Terry (13 July 2021). "Shein is the future of fast fashion. Is that a good thing?". Vox. Retrieved 6 November 2021.
^ abYang, Jing. "Fast-Fashion Juggernaut Shein's Sales Close In on Zara, H&M". The Wall Street Journal. Retrieved 11 November 2022.
^"How China Inc is tackling the TikTok problem". The Economist. 7 March 2023. ISSN 0013-0613. Retrieved 25 June 2023.
^Scott, Miriam Gottfried and Charity L. (5 April 2022). "Shein Valued at $100 Billion in Funding Round". The Wall Street Journal. ISSN 0099-9660. Retrieved 25 June 2022.
^"How Trump's Trade War Built Shein, China's First Global Fashion Giant". Bloomberg Businessweek. 14 June 2021. Retrieved 15 June 2021.
^"'No respect for industry': Charles & Ron suit copied on Shein, selling for €18". 13 February 2024.
Shein (/ˈʃiːɪn/ SHEE-In; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by...
great-grandson of Mikhail Shein. Shein originated from an old boyar family, which, however, after the execution of Mikhail Shein in 1634 was exiled to Alatyrsky...
Win Shein (Burmese: ဝင်းရှိန်; born 31 July 1957 in Mandalay) is a former military officer and the incumbent Minister for Finance. From May 2013 to May...
Ali Mohamed Shein (born 13 March 1948) was the 7th President of Zanzibar, from 2010 to 2020. He was previously Vice President of Tanzania from 2001 to...
Mikhail Borisovich Shein (Михаил Борисович Шеин, /ˈʂɛ.ɪn/) (late 1570s–1634) was a leading Russian general during the reign of Tsar Mikhail Romanov. Despite...
Donald Tang is an American businessman. He is executive chairman of Shein Group, a global online on-demand fashion retailer. He is the former vice chairman...
lives of not only Chinese people but worldwide as well. Brands such as Shein, Zara, H&M, Uniqlo, and Zaful have dominated the fashion world. Residents...
Oleg Vasilyevich Shein (Russian: Оле́г Васи́льевич Ше́ин; born March 21, 1972 in Astrakhan, RSFSR, USSR) is a Russian trade union, social and political...
"Bei Mir Bistu Shein" (Yiddish: בײַ מיר ביסטו שעהן, or Yiddish: בײַ מיר ביסטו שיין, [ˌbaj ˈmir ˌbistu ˈʃejn], "To Me You're Beautiful") is a popular Yiddish...
question marks, boxes, or other symbols instead of Burmese script. Lauk Shein (Burmese: လောက်ရှိန်, pronounced [laʊ̯ʔ ʃèɪɰ̃]; also Lauk Na-Rein, Mon:...
Zaw Win Shein (Burmese: ဇော်ဝင်းရှိန်; born 1978) is a Burmese businessperson best known for founding Ayeyar Hinthar Holdings. He was born and raised...
Kin Shein (Burmese: ကင်းရှိန် , born 10 February 1980) is a Burmese politician who currently serves as a House of Nationalities member of parliament for...
the Executive Chairman of Bicycle Capital, and Group Vice Chairman for Shein. Claure founded the wireless services company Brightstar in 1997, which...
Monument to Aleksei Shein (Russian: Памятник А.М. Шеину) ― is a sculpture of Russian statesman, general, Boyar (from 1695), and the first Russian Generalissimo...
Kyaw Shein (born 8 March 1938) is a Burmese former sports shooter. He competed in the 50 metre rifle, prone event at the 1964 Summer Olympics. He also...
Valery Shein (born 23 November 1945) is a Soviet alpine skier. He competed in three events at the 1964 Winter Olympics. Evans, Hilary; Gjerde, Arild;...
Arn Shein (September 1, 1928 – June 1, 2007) was an American sports writer and editor for The Daily Item (Port Chester) in New York from 1949 to 1974...
Pavel Vasilievich Shejn (Russian: Павел Васильевич Шейн, Belarusian: Павел Васілевіч Шэйн; 1826, Mogilev – 1900, Riga) was a major Russian and Belarusian...
Yossi Shain (born 21 September 1956) was a member of the Knesset for Yisrael Beiteinu. He is also the Romulo Betancourt Professor of Political Science...
el Shein late on 28 June to create one of Norrie's additional defensive boxes. At about 10:00 on 1 July, 21st Panzer Division attacked Deir el Shein. 18th...
Rocco Robert Shein (born 14 July 2003) is an Estonian professional footballer who plays as midfielder for Dutch Eerste Divisie club FC Dordrecht and the...
Soe Htun Shein (Burmese: စိုးထွန်းရှိန်) is a Burmese business tycoon. He is a former executive director of Asian Prosperity Export Import Co. Ltd. and...
Maw Shein Win is a Burmese American poet who lives and teaches in the San Francisco Bay Area. She served as the inaugural Poet laureate of El Cerrito...
Global Information
