The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics.[1] They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s[2][3][4][5][6] Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion.[7][8][9][10][11] Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
In the 2020s, many companies, including current fast fashion giants such as Shein and Temu, have been using social media platforms such as TikTok and Instagram as a marketing tool.[12] Marketing strategies involving third parties, particularly influencers and celebrities, have become prominent tactics. E-commerce platforms which promote small businesses,[13] such as Depop and Etsy, grew by offering vintage, homemade, or resold clothing from individual sellers. Thrifting has also exploded in popularity due to it being centered around finding valuable pieces of clothing at a reasonable price.[14]
^"Now-stalgia: why fashion is going back to the future | Fashion | The Guardian". amp.theguardian.com. Retrieved 2023-03-24.
^Malivindi, Diandra, ed. (27 May 2020). "9 Trends From The 2000s That Are Surprisingly Back In Style". InStyle. Archived from the original on 26 September 2020. Retrieved 25 September 2020.
^"Gen Z Is Bringing the 2000s Back…Here's How Brands Can Keep Up". YPulse. 18 February 2020. Archived from the original on 26 September 2020. Retrieved 25 September 2020.
^Shenoy, Seline (23 September 2021). "The '80s are back: 10 '80s fashion trends that are cool again". FOX31 Denver. Retrieved 2022-12-02.
^"These 11 Fashion Trends Are Going Viral This Summer — But They're Actually From the '70s". InStyle. Retrieved 2022-12-02.
^Flynn, Grace (2022-05-26). "A 60s Summer: The Emerging 1960s Fashion Trends of 2022". The Market Herald Fancy. Archived from the original on 2022-12-02. Retrieved 2022-12-02.
^Ewens, Hannah (2022-12-14). "Trends Used to Come Back Round Every 20 Years. Not Anymore". Vice. Retrieved 2023-05-28.
^"Fashion has reached peak trendcore, and we're all tired". i-d.vice.com. Retrieved 2023-05-28.
^"Why is Gen Z so Obsessed with Y2K Fashion? – Early 2000s Trends Millennials '90s Nostalgia". L'Officiel USA. Retrieved 2023-05-28.
^Ulaby, Neda (March 1, 2022). "From Tumblrcore to 2014core, the nostalgia loop is getting smaller and faster". NPR. Retrieved May 28, 2023.
^"Our obsession with nostalgia is driving a trend revival spiral". The Face. 23 February 2022. Retrieved 2023-05-07.
^Ahmad, Nawaz; Salman, Atif; Ashiq, Rubab (April 30, 2015). "The Impact of Social Media on Fashion Industry: Empirical Investigation from Karachiites". SSRN 2603275 – via papers.ssrn.com.
^Marvar, Alexandra (2021-07-28). "The teen tycoons of Depop". The Verge. Retrieved 2021-11-25.
^"For Gen Z, Thrifting Isn't Just a Way to Shop, It's a Lifestyle".
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles...
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