Women wearing contemporary outfits at a 2015 fashion show
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear,[1] and unisex 1990s-style elements influenced by grunge[2][3] and skater fashions.[4] The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.[5][6]
Popular global fashion brands of the decade included Abercrombie and Fitch, Adidas, Balenciaga, Ben Sherman, Burberry, Christian Dior, Coach, DSquared2, Dorothy Perkins, Fashion Nova, Forever 21, Gucci, H&M, Hollister, Hugo Boss, Lacoste, Louis Vuitton, Marks and Spencer, Michael Kors, Monsoon Accessorize, Nike, Nine West, Off-White, River Island, Supreme, Topman, Topshop, Uniqlo, Under Armour, and Vans.
^"From the 2010s to the '80s and '90s, Modern Streetwear is a Fashion Rewind". April 25, 2019.
^"Return of 'Teen Spirit'? Grunge is back in fashion (and that's not a bad thing)". August 23, 2013. Retrieved July 28, 2014.
^Gautama, Madhulika (July 22, 2014). "Grunge is the way to go". The Hindu. Chennai, India. Retrieved July 28, 2014.
^"The Fall Trend We Can Really Get Behind". AskMen.
^Thomas, Daniel (December 21, 2018). "How Instagram influencers would tackle the retail crisis". BBC.
^Harrison, Emma (November 7, 2018). "How would Instagram stars save M&S?". BBC.
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