Subsidiary of Google that provides Internet ad services
This article is about the Google subsidiary. For the computer term, see Double-click.
DoubleClick Inc.
Company type
Subsidiary
Industry
Online advertising
Founded
February 1996; 28 years ago (1996-02) New York City
Fate
Merged to form Google Marketing Platform in 2018
Headquarters
New York City, U.S.
Products
DART family includes DFP (For Publishers), DFA (For (for Advertisers), DS (DART Search), Motif (Rich Media), DE (Enterprise), Sales Manager (Publisher), Media Visor (Advertisers), Adapt (Publishers), Doubleclick Advertising Exchange (Both Publishers & Advertisers)
Parent
Google
Footnotes / references [1]
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group.[2] The company's main product line was known as DART (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads platforms, and DoubleClick was merged into the new Google Marketing Platform brand.[3] DoubleClick Bid Manager became Display and Video 360, DoubleClick Search became Search Ads 360, and DoubleClick for Publishers (DFP) became Google Ad Manager 360.[4]
^"DoubleClick Inc. 2004 Form 10-K Annual Report". U.S. Securities and Exchange Commission.
^O'Reilly, Lara (October 30, 2015). "Google is bringing DoubleClick to billboard ads for the first time — which could be huge for outdoor advertising". Business Insider.
^Spangler, Todd (June 27, 2018). "Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". Variety.
to Stanford in 2003 to pursue his MBA, Net Gravity's parent company, DoubleClick, which had acquired the company in 1997, began to undergo serious issues...
Click identifier may refer to several online user tracking mechanisms: DoubleClickClick Identifier (dclid), used by DoubleClick, now Google Facebook Click...
services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX)....
single-click in Wiktionary, the free dictionary. Double-click Triple-click Mouse chording Drag and drop Click here Graphical user interface 1-Click (one-click...
Google acquired DoubleClick for $3.1 billion. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving...
DoubleClick, alleging that DoubleClick's placement of web cookies on computer hard drives of Internet users who accessed DoubleClick-affiliated web sites constituted...
entrepreneur in New York City's Silicon Alley. Best known for co-founding DoubleClick with Kevin O'Connor and serving as its CTO for 10 years, Merriman currently...
policy, which deleted a clause that had stated Google would not combine DoubleClick web browsing cookie information with personally identifiable information...
in its DoubleClick ad service. Google's privacy policy was changed to state it "may" combine web-browsing records obtained through DoubleClick with what...
March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising...
The palatal or palato-alveolar clicks are a family of click consonants found, as components of words, only in southern Africa. The tongue is nearly flat...
marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007. On April 16, 2013, Google...
techcrunch.com. June 26, 2018. Retrieved April 28, 2021. "Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". variety.com. June 27, 2018...
a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering...
reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising...
at DoubleClick, despite his lack of tech experience. “The only qualification I had was some sales skills,” Walrath said. Walrath began at DoubleClick in...
display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc., on June 3, 2010 for $81 million. Prior...
represents a generic lateral click is ⟨ǁ⟩, a double vertical bar. Prior to 1989, ⟨ʖ⟩ was the IPA letter for the lateral clicks, and this is still preferred...
was purchased by DoubleClick in 1999. NetGravity AdServer was then renamed to DART Enterprise. In March 2008 Google acquired DoubleClick. Google has continued...
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