Digital marketing, Online advertising, Web analytics
Website
marketingplatform.google.com
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.[5]
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.[6]
^"Introducing Google Marketing Platform". support.google.com. July 24, 2018. Archived from the original on April 27, 2021. Retrieved April 28, 2021.
^ ab"Google rebrands its ad lineup, with AdWords becoming Google Ads". techcrunch.com. June 26, 2018. Retrieved April 28, 2021.
^ ab"Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". variety.com. June 27, 2018. Retrieved April 28, 2021.
^ ab"These are the new names for Google's advertising software". cnbc.com. June 27, 2018. Retrieved April 28, 2021.
^"U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers". reuters.com. June 3, 2019. Retrieved April 28, 2021.
^"Google retires DoubleClick, AdWords brand names". reuters.com. June 26, 2018. Retrieved April 28, 2021.
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