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Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other.[1] Other types of markets include business to business (B2B) and business to customer (B2C).[2]
Consumer to consumer (or citizen-to-citizen) electronic commerce involves the electronically facilitated transactions between consumers through some third party. A common example is an online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered.
Consumer to consumer[3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are actively looking for is equitable to a retail pre-launch product awareness marketing.[3]
^"Customer To Customer - C To C." investopedia.com. 2009. investopedia. 24 Apr 2009 <http://www.investopedia.com/terms/c/ctoc.asp>.
^Kyōkai, Nihon Rōdō . Migration and the labor market in Asia By Organization for Economic Co-operation and Development. Japan: OECD Publishing, 2003. Digital.
business tocustomer relationships, in which a customer goes to the business in order to purchase a product or service. In customertocustomer markets...
In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea...
Customer service is the assistance and advice provided by a company through phone, online chat, and e-mail to those who buy or use its products or services...
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using...
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by...
Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes...
Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers...
Customer experience is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including...
The customer base is a group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for...
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Companies often use customer...
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit...
Customer acquisition cost (CAC) is the cost of winning a customerto purchase a product or service. As an important unit economic, customer acquisition...
Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a...
"The customer is always right" is a motto or slogan which exhorts service staff to give a high priority tocustomer satisfaction. It was popularised by...
Customer equity is the total combined customer lifetime values of all of the company's customers. It is calculated by multiplying the number of customers...
company and its customers. A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products...
Institutional customers is a term used in the financial services industry to differentiate retail customers and corporate customers from other financial...
Customer (or consumer) identity and access management (CIAM) is a subset of the larger concept of identity access management (IAM) that focuses on managing...
Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference...
Customer Support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning...
Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers' perceptions...
that contribute tocustomer re-purchase intentions, consumer retention, loyalty, and other behavioural intentions such as the willingness to provide positive...
Customer service representatives, customer service advisors, customer service agents, or customer service associates are employees who interact with customers...
but now customer engineer is also being used by other companies. Customer engineers are also referred to as customer support engineers or customer service...
developed to provide a single vision across all methods of customer contact. The CCO is often responsible for influencing corporate activities of customer relations...
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