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Customer base information


The customer base is a group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience. Relying on a customer base can make growth and innovation difficult.[1]

Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies.[2]

  1. ^ Cite error: The named reference Solution was invoked but never defined (see the help page).
  2. ^ Weier, Mary Hayes (December 5, 2006). "SAP Intends To Triple Customer Base In Four Years". InformationWeek. Retrieved June 25, 2007.

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Customer base

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The customer base is a group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for...

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Customer to customer

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business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets,...

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Churn rate

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a customer base, is the proportion of contractual customers or subscribers who leave a supplier during a given period. It may indicate of customer dissatisfaction...

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Customer relationship management

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Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using...

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Customer data

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companies and departments from their customer base. To some extent, data collection from customers intrudes into customer privacy, the exact limits to the...

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Customer

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In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea...

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Customer satisfaction

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meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...

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Installed base

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Installed base of a product is the number of units that are currently in use by customers. It provides a measurement of a company's existing customer base and...

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Customer support

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Customer Support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning...

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Customer lifetime value

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predictive analytics techniques. Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the...

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Customer retention

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Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers...

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Customer data management

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Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain...

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Customer equity

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generate from its existing customer base. In deciding the value of a company, it is important to know of how much value its customer base is in terms of future...

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IBM Cloud

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Internet Services, SoftLayer's biggest competitor, and consolidated the customer base under the SoftLayer brand. Year 2011 - Q1: In Q1 2011, the company reported...

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Customer Identification Program

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customer. Financial institutions should conduct a risk assessment of their customer base and product offerings, and in determining the risks, consider: The types...

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Customer attrition

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Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Companies often use customer...

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Haptik

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choose appropriate life insurance plans based on 60-second quiz Voice bot that helps the food chain customers to place orders and find the nearest outlet...

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Customer service

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One good customer service experience can change the entire perception a customer holds towards the organization. It is expected that AI-based chatbots...

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Gender diversity

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gender-diverse workforce allows the company to serve an increasingly diverse customer base. This happens because a gender-diverse workforce eases the process of...

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Customer analytics

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Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive...

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Amazon Web Services

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such as web servers, databases, and customer relationship management (CRM). AWS services are delivered to customers via a network of AWS server farms located...

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Customer lifecycle management

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customers, growth of customer base, cultivation of loyalty among customers, and termination of customer relationship.[citation needed] Any customer lifecycle...

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ASML Holding

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on a network of nearly 5,000 tier 1 suppliers. ASML has a worldwide customer base and over sixty service points in sixteen countries. It has offices in...

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Customer success

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Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes...

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Qhub

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are now based in Australia. Qhub has over 6000 active customer licenses and is used by tens of thousands of web users daily. Their customer base is varied...

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Alok Industries

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90 countries in the US, Europe, South America, Asia and Africa. It's customer base includes multiple renowned brands like Levi's , Walmart , Zara , Calvin...

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West Bengal State Electricity Distribution Company Limited

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and is responsible for providing power to 96% of West Bengal with a customer base of more than 2.2 crore across the state. The company has achieved a...

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