Management of the digital identities of customers on websites
Customer (or consumer) identity and access management (CIAM) is a subset of the larger concept of identity access management (IAM) that focuses on managing and controlling external parties' access to a business' applications, web portals and digital services.[1][2]
The biggest difference between typical IAM and CIAM is that CIAM gives its users (consumers) significantly more control over their identity.[3] Unlike traditional (or inside-out) IAM, which is generally driven by operational efficiency, CIAM is built on a user-first, outside-in approach[4] that gives customers the agency to make changes to their security, privacy and personalization settings.[5][6]
At its most basic level, CIAM is a system for establishing and maintaining persistent customer data, authenticating legitimate users, denying access to threat actors and authorizing customers to access digital assets. While there is a vast number of additional functions that CIAM solutions can provide, they are secondary to external-facing authentication and authorization.[7]
^"CIAM is a growing trend".
^"Tech Support Trends for 2018". blog.capterra.com.
^"IAM vs CIAM: What's the Difference?". Solutions Review.
^"CIAM as a Key Factor in the Digital Transformation". KuppingerCole.
^"What is Identity and Access Management (IAM)?". Oracle.
^"CIAM vs. IAM - Inversoft". www.inversoft.com.
^"Customer Identity and Access Management (CIAM)". Gartner.
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