Example of 1990s men's and women's fashion, 1994Bob cuts were favored by women. (Saffron, 1996)
Fashion in the 1990s was defined by a return to minimalist fashion,[1] in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos,[2] body piercings aside from ear piercing[3] and, to a much lesser extent, other forms of body modification such as branding.
In the early 1990s, several late 1980s fashions remained very stylish among men and women. However, the popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look to the mainstream by that period. This approach to fashion led to the popularization of the casual chic look, which included T-shirts, jeans, hoodies, and sneakers, a trend which would continue into the 2000s. Additionally, fashion trends throughout the decade recycled styles from previous decades,[4] most notably the 1950s, 1960s and 1970s.
Unlike the 1980s, when fashion with volume was commonplace, the 1990s was more characterized as time when fashion was decidedly low maintenance.[5] The 1990s was also time when more people began to value fashion as an intellectual form.[6] During this period, alternative fashion strategies become part of the commercial format.[7] Resistance to generally accepted fashion trends became one of the basic principles of fashion in the 1990s.[8] Elements of deconstruction in costume became an important element of commercial fashion.[9]
Due to increased availability of the Internet[10] and satellite television outside the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalized[11] and homogeneous in the late 1990s[12] and early 2000s.[13][14]
^Mower, Sarah (2010-09-09). "The return to 1990s minimalist fashion - Telegraph". fashion.telegraph.co.uk. Retrieved 2023-07-15.
^"Bad fads: Tattoos". Archived from the original on 2011-11-28. Retrieved 2011-11-30.
^"Body piercings and Tattoos". Archived from the original on 2012-04-24. Retrieved 2011-11-30.
^Evans, Caroline; Fineberg, Jonathan David (2004). Christo and Jeanne-Claude: On the Way to The Gates, Central Park, New York City. Yale University Press. ISBN 978-0-300-10138-6.
^Cerini, Marianna (April 29, 2020). "1990s fashion: A brief history of what we wore". CNN. Retrieved February 24, 2024.
^Vasileva E.V. (2018) Deconstruction and Fashion: Order and Disorder // Fashion Theory: The Journal of Dress, Body and Culture, no. 4 (50), pp. 58–79.
^Mendes V. de La Hay A. 20th Century Fashion. London: Thames and Hudson, 1999.
^Wilcox C. Radical Fashion. [Exhibition catalogue]. London: V & A Publications, 2001.
^Vasileva E.V. (2018)Deconstruction and Fashion: Order and Disorder // Fashion Theory: The Journal of Dress, Body and Culture, no. 4 (50), pp. 58–79.
^Popsugar insights
^Rabine, Leslie W. "Globalization and the Fashion Industry". LoveToKnow. Retrieved 2023-07-15.
^Globalisation of fashion
^"Global Fashion: A Window into Globalization | Global Currents". Retrieved 2023-07-15.
^Molloy, Maureen; Larner, Wendy (2013-06-20). Fashioning Globalisation: New Zealand Design, Working Women and the Cultural Economy. John Wiley & Sons. ISBN 978-1-118-29576-2.
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wide popularity by the mid 1990s. Grunge fashion is characterized by durable and timeless thrift-store clothing, often worn in a loose, androgynous manner...
were prominent in the decade. In the early 2000s, many mid and late 1990sfashions remained fashionable around the globe, while simultaneously introducing...
and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western...
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designs in the 1960s. Camouflage trends have disappeared and resurfaced several times since then, appearing in high fashion iterations in the 1990s. Designers...
Supreme, and The Timberland Company. In the late 1980s and early 1990s, Belgian fashion designers brought a new fashion image that mixed East and West, and...
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that there were niche rivals for 2010s fashion and 2014 Tumblr. As the decade began, fashions of the late 1990s and early to mid-2000s made a comeback...
(fashion) Ushanka Astrakhan cap Lenin hat Stilyagi 1950s in Russian fashion 1960s in Russian fashion 1970s in Russian fashion1990sin Russian fashion...
Fashionin the 1970s was about individuality. In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" due to overproduction...
followed subculture in Japan and other countries in the 1990s and 2000s and may have waned in Japan as of the 2010s as the fashion became more mainstream...
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese...
Popular music in the 1990s saw the continuation of teen pop and dance-pop trends which had emerged in the 1970s and 1980s. Furthermore, hip hop grew and...
distribution model. By the early 1990s, he had expanded to New York, and the New York Times coined the term fast fashion to describe Zara's business model...
Heroin chic is a style popularized in early-1990sfashion and characterized by pale skin, dark circles underneath the eyes, emaciated features, androgyny...
in the 1990s. In 2005, contestants in the CBS reality show The Cut competed for a design job with Hilfiger in a similar fashion to The Apprentice. In...
In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces separate from such retailers. In the early 1990s,...
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