Whopperito information

The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce.^[1] Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide.^[2] Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill.^[3] In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media.^[4] Alex Macedo, the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant."^[5]

^ Bort, Ryan (8 August 2016). "Burger King's New Whopperito Is as Disgusting as It Looks". Newsweek. Archived from the original on 28 September 2022. Retrieved 25 March 2017.
^ Kieler, Ashlee (8 August 2016). "This Is No Longer A Test: Burger King's "Whopperito" Going National Later This Month". Consumerist. Archived from the original on 8 November 2020. Retrieved 25 March 2017.
^ Patton, Leslie (8 August 2016). "Burger King Takes Aim at Chipotle Devotees With Whopper Burritos". Bloomberg. Archived from the original on 2022-02-03. Retrieved 2017-03-25.
^ Mariayagoda (8 August 2016). "Burger King's New Whopperito Is This Summer's Most Insane Fast Food Mash-Up". People. Archived from the original on 29 September 2022. Retrieved 25 March 2017.
^ Malcolm, Hadley (10 August 2016). "Whopperito? Weird food gimmicks draw new fans". USA Today. Archived from the original on 26 September 2022. Retrieved 18 September 2017.

[newsweek-1] Bort, Ryan (8 August 2016). "Burger King's New Whopperito Is as Disgusting as It Looks". Newsweek. Archived from the original on 28 September 2022. Retrieved 25 March 2017.

[2] Kieler, Ashlee (8 August 2016). "This Is No Longer A Test: Burger King's "Whopperito" Going National Later This Month". Consumerist. Archived from the original on 8 November 2020. Retrieved 25 March 2017.

[3] Patton, Leslie (8 August 2016). "Burger King Takes Aim at Chipotle Devotees With Whopper Burritos". Bloomberg. Archived from the original on 2022-02-03. Retrieved 2017-03-25.

[4] Mariayagoda (8 August 2016). "Burger King's New Whopperito Is This Summer's Most Insane Fast Food Mash-Up". People. Archived from the original on 29 September 2022. Retrieved 25 March 2017.

[5] Malcolm, Hadley (10 August 2016). "Whopperito? Weird food gimmicks draw new fans". USA Today. Archived from the original on 26 September 2022. Retrieved 18 September 2017.

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