The Webcam Social Shopper, often referred to as virtual dressing room software, debuted online in June 2009 and was created by Los Angeles–based software company, Zugara.
Cited initially as an "augmented reality dressing room", The Webcam Social Shopper allows online shoppers
to use a webcam to visualize virtual garments on themselves while shopping online.[1] The software also uses a motion capture system
that allows users to use hand motions to navigate the software while standing back from their computer. Social media
integration with Facebook and Twitter also allows users of the software to send pictures of themselves with the virtual
garments for immediate feedback.
Though the Webcam Social Shopper has also been called virtual fitting room or virtual dressing room software, Zugara has referred to the software as an advanced product visualization tool for retailers.[2]
On September 25, 2012, Zugara was granted US Patent No. 8,275,590 for "Providing a simulation of wearing items such as garments and/or accessories".[3] The patent relates to Zugara's augmented reality social commerce platform, the Webcam Social Shopper.[4]
^"Zugara's Augmented Reality Dressing Is Great If You Don't Care How Your Clothes Fit" TechCrunch, 23 June 2009, retrieved 4 June 2012
^"About The Webcam Social Shopper" Webcam Social Shopper About Page, retrieved 4 July 2012
^"Augmented-reality ‘virtual dressing room’ patent issued", Kurzweil AI, 26 September 2012, retrieved 9 October 2012
^"Augmented Reality Software Development Company, Zugara, Granted Patent on “Virtual Dressing Room” Platform" Third Wave Fashion, 1 October 2012, retrieved 09 October 2012
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