An Intel labs researcher demonstrating an augmented reality dressing room
A virtual dressing room (also often referred to as virtual fitting room and virtual changing room although they do, on examination, perform different functions) is the online equivalent of an in-store changing room.
Having begun to emerge from 2005, fit technologies started to be widely reported from 2010,[1] but are now available from an increasing variety of providers[2] and are in use by a growing number of prominent retailers[3][4][5][6] in their webstores.
A fit technology may be categorised according to the problem that it resolves (size, fit or styling) or according to the technological approach. There are many different types of technological approach.
^Cordero, Robert (22 September 2010). "Can Technology Help Fashion Etailers Tackle 'Try Before You Buy?'". Business of Fashion.
^Pierrepont, Nathalie (19 December 2012). "Amongst Promises of a Perfect Fit, What Fits and What Doesn't?". Business of Fashion.
^Deatsch, Katie (15 November 2012). "Clothes Horse finds a fit with e-retailers". Internet Retailer.
^Rigby, Chloe (25 January 2013). "Fashion retailers opt for virtual fitting rooms". Internet Retailing.
^Rigby, Chloe (12 April 2013). "Henri Lloyd, John Smedley and Avenue 32 adopt virtual fitting rooms". Internet Retailing.
^O’Hear, Steve (29 April 2013). "Virtusize brings its virtual fitting solution to the UK, signs deal with fashion retailer ASOS". Techcrunch.
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