WMRC (1490 AM, "MyFM 101.3") is a radio station licensed to serve Milford, Massachusetts, United States. The station is owned by the MyFM Media Corporation. It airs a full-service classic hits music format.[3] At 10:13am ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "First Class Radio" branding was replaced with its current "MyFM 101.3" branding (referring to the translator frequency).[4][5][6] In addition to its usual music programming, WMRC broadcasts local high school and American Legion sports play-by-play.[7] WMRC is an affiliate of the Boston Bruins, Boston Red Sox and New England Patriots Radio Networks.[8]
The station signed on October 6, 1956,[1] as WMOO.[9] It was assigned the WMRC call letters by the U.S. Federal Communications Commission (FCC)[10] on March 18, 1958.[9]
Notable on-air personalities have included Program and News Director Ed Thompson, who joined the station in 1967.[11] In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community.[12]
The call letters were assigned to a station in Greenville, South Carolina, until the mid 1950s. A notable personality on that station was Bob Poole.
^ abBroadcasting & Cable Yearbook 1999(PDF). 1999. p. D-211. Retrieved April 19, 2017.
^"Facility Technical Data for WMRC". Licensing and Management System. Federal Communications Commission.
^"Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
^The Ticker Below The Station Logo On The Upper Left-Hand Corner Of wmrcdailynews.com
^radioinsight.com
^patch.com
^Reiss, Mike (July 6, 2006). "The drive is back to do play-by-play". The Boston Globe.
^"Ryder calls shots for arena action". Worcester Telegram & Gazette. March 1, 2007. WMRC (1490 AM) in Milford has signed with Entercom Radio to remain a Red Sox radio affiliate through 2009.
^ ab"WMRC history cards" (PDF). CDBS Public Access. Federal Communications Commission.
^"Call Sign History". FCC Media Bureau CDBS Public Access Database.
^"Morning News, With Static". The Boston Globe. April 11, 2004. Ed Thompson may be the most powerful man in Milford. [...] Throughout his three decades on the Milford airwaves for WMRC-AM, criticism has often trailed the 55-year-old newscaster with the striking long, gray hair.
^"Milford to honor citizens". Worcester Telegram & Gazette. April 9, 1993. One award will go to Ed Thompson of Hopkinton, the news director of WMRC radio in Milford for serving the community for 26 years.
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