WYFF (channel 4) is a television station in Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an affiliate of NBC. Owned by Hearst Television, the station maintains studios on Rutherford Street (west of US 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
Channel 4 went on the air as WFBC-TV on December 31, 1953. It was formed from a three-way merger of applicants for the channel, most notably two Greenville radio stations: WMRC, which left the air as a result, and WFBC, owned by The Greenville News and The Greenville Piedmont newspapers. This ownership group, which became Multimedia, Inc. in 1968, led the station to number one in the market.
Under pressure to divest itself of the cross-ownership of the News and Piedmont, Multimedia traded WFBC-TV to the Pulitzer Publishing Company in 1983, and the call letters were changed to WYFF. Under Pulitzer and Hearst ownership, WYFF has typically remained the leader in the fragmented multi-city Greenville–Spartanburg–Asheville market.
^"Facility Technical Data for WYFF". Licensing and Management System. Federal Communications Commission.
WYFF (channel 4) is a television station in Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an...
"4 new inductees announced for SC Entertainment & Music Hall of Fame". WYFF 4. The third inductee for 2023 is Kerry Marx. Marx is the current music director...
when she loses control of her car in turn 2, finishing in 30th place. 28 WYFF/Greenville, South Carolina, anchor Mike McCormick and photojournalist Aaron...
graduate of Clemson University, she is currently the 4pm news anchor at WYFF-TV in Greenville, South Carolina. She is married and has one son. During...
"Greenville Co. gang member conspired to kill witness in upcoming trial, AG says". WYFF. 2018-05-11. Retrieved 2023-03-30. Almasy, Rebekah Riess,Steve (2021-08-14)...
championship". WYFF. Retrieved June 11, 2022. Morris, Julia (30 January 2023). "NGU baseball player chases dream thousands of miles from home". WYFF. Retrieved...
"'Friends' actor James Michael Tyler attended T.L. Hanna High School, Clemson". WYFF. October 25, 2021. Retrieved October 26, 2021. "James Michael Tyler obituary"...
South Carolina prison guard says Susan Smith could kill again if paroled". WYFF Greenville. February 4, 2020.[dead link] Fonrouge, Gabrielle (November 18...
racism he experienced growing up in Anderson". Greenville, South Carolina: WYFF. Archived from the original on June 15, 2020. Retrieved June 14, 2020. He...
Carol Clarke is an American news anchor. Clarke works for WYFF News 4, broadcasting out of Greenville, South Carolina, and serving the upstate of South...
Reynolds Frank Reynolds (1953–1965; later at ABC News)+ Jane Robelot – now at WYFF-TV John Roberts (later at CNN; now at Fox News) Troy Roberts - (1993–2017;...
"Congressman-elect begins work early after constituents ignored by current Congressman". WYFF TV News. Retrieved November 21, 2022. Moon, Paul. "Abortion, guns and freedom:...
parents file federal lawsuit over Upstate school district's book ban". WYFF. Retrieved November 16, 2023. "Civil rights groups warn tourists about traveling...
Championship". WYFF. Retrieved 15 March 2023. Morris, Julia (5 December 2021). "Gaffney beats Dutch Fork in Class 5A state title game". WYFF. Retrieved 15...
thunkonnynck wonede wol tho vreden Eein niëtelkuönînk woeönde wul touvriêr Myt wyff vnde kyndere in eyner steden Met wiew un kînners în eeine stiehe, Waghenschune...
a mask in SC? A look at face mask ordinances in place across the state". WYFF. July 2, 2020. Retrieved July 2, 2020. "1,723 new confirmed SC virus cases...
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