This article needs to be updated. Please help update this article to reflect recent events or newly available information.(November 2010)
Vodka war refers to heated discussions within the European Union about the definition of which hard liquors may or may not be branded as "vodka".[1][2][3] The war was triggered by the actions of Diageo, who began marketing their Cîroc beverage as a vodka uniquely produced exclusively from grapes.[4]
The countries of the EU "Vodka Belt" argue that only spirits made exclusively from cereals, potatoes and sugar beet molasses may be branded vodka. Other distillers insist on a broader definition. The Schnellhardt compromise, proposed by Horst Schnellhardt, suggests that vodkas made from items other than cereals, potatoes and molasses should say "Vodka produced from..." on the label.[1]
On 20 February 2006, Poland put a demand to restrict the definition of Vodka within EU, and the move was supported by the vodka belt countries and Germany.[5] This demand was triggered by a 2005 European Commission proposal to split vodka category into several subcategories basing on the flavor and raw materials.
If the "Vodka Belt" prevails, it will significantly influence the global US$12 billion annual vodka market.[3] In particular, some drinks presently marketed as vodka will have to be re-branded.
The issue goes beyond the EU: The United States is the world's fastest-growing vodka producer, and if its non-traditional vodkas are excluded from the EU, it may retaliate in the World Trade Organization.[3]
Opponents of modifying the present definition, which states vodka as "a spirit drink produced from ethyl alcohol of agricultural origin," argue that citing traditions and cultures as justification for imposing a restrictive vodka definition is a tactic to exclude other vodka producers.[6]
^ abVodka war: "MEPs serve up a compromise cocktail", a Europarliament news article
^"EU Farm Chief Warns of Legal Action in Vodka Row" Archived 2007-03-10 at the Wayback Machine, a 25 October 2006 Reuters article
^ abc"A spirited war: The search for the real vodka", International Herald Tribune, November 23, 2006
^"End in Sight to EU 'Vodka War' as Label Deal Struck" Archived 2007-09-28 at the Wayback Machine, June 16, 2007 source: Reuters
^""Vodka War", an article published on 6 March 2006, ref. Brusdsels journal
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