Putinka (Russian: Путинка) is a brand of Russian vodka made by the state-owned Moscow Distillery Crystal company. Created in 2003 by Vinexem Brand Manager Stanislav Kaufman,[1] the brand plays upon President Vladimir Putin's name.[2]
The brand is owned by businessman Arkady Rotenberg, a close confidant of Putin, though Putin has no formal involvement in the production of Putinka.[3] Putinka was formerly one of the most popular vodka brands in the Russian market, though the brand's popularity began to decline in 2016.[4]
^"Will Russia's Putinka Outlast the President?" Wall Street Journal, May 29, 2007
^Schrad, Mark Lawrence. "Russia Has a Vodka Addiction. So Does Vladimir Putin – But Not the Same Way". POLITICO. Retrieved 2023-05-07.
^Mancall-Bitel, Nicholas (July 26, 2022). "Even Putin Can't Save Putin Brand Vodka". Thrillist. Retrieved 2022-09-23.
^""Путинка" теряет проценты". Kommersant (in Russian). 2016-07-29. Retrieved 2022-09-23.
Putinka (Russian: Путинка) is a brand of Russian vodka made by the state-owned Moscow Distillery Crystal company. Created in 2003 by Vinexem Brand Manager...
advertisement and product branding. Among the Putin-branded products are Putinka vodka, the PuTin brand of canned food, the Gorbusha Putina caviar, and...
consolidate his power as prime minister and president. Under his rule, the "Putinka" ("little Putin") brand of vodka became a bestseller, partly to Putin's...
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