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Digital fashion garments can be posed and composited onto photographs which can then be uploaded to social media to showcase the outfit.
Digital Fashion is a field of fashion design that relies on 3D software or artificial intelligence to produce hyper-realistic, data-intensive digital 3D garment simulations that are digital-only products or digital models for physical products.[1] Digital garments can be worn and presented in virtual environments, social media, online gaming, virtual reality (VR), and augmented reality (AR) platforms. [2] The field contributes to the development of a more sustainable future for the fashion industry It has often been praised as an answer to ethical and creative concerns of traditional fashion by promoting innovation, reducing waste, and encouraging conscious consumption.[2]
Digital fashion is also the interplay between digital technology and couture. Human AI is an intersection of technology and human representation. Where human value is emphasized and enhanced by technology and the possibilities of discovering design. Information and communication technologies (ICTs) have been deeply integrated both into the fashion industry, as well as within the experience of clients and prospects. Such interplay has happened at three main levels.
ICTs are used to design and produce fashion products, while also the industry organization leverages onto digital technologies.
ICTs impact marketing, distribution and sales.
ICTs are extensively used in communication activities with all relevant stakeholders, and contribute to co-create the fashion world.
The fashion industry in general has paved the way for digital fashion to be introduced with more technology being in the industry like virtual dressing rooms and the gamification of the fashion industry. Digital fashion is also seen in many different online fashion retail websites. It may be seen on common websites you shop on. This evolution in the fashion industry has called for more education and research of digital fashion which will also be discussed in this article.
^Särmäkari, N., & Vänskä, A. (2022). ‘Just hit a button!’ – fashion 4.0 designers as cyborgs, experimenting and designing with generative algorithms. International Journal of Fashion Design, Technology and Education, 15(2), 211–220. https://doi.org/10.1080/17543266.2021.1991005
^ ab"Digital Fashion: The Way Forward for Sustainability?". Textile Consult. Retrieved May 11, 2024.
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